Employee Spotlight: Jess Cusick - Director of Design

Meet Jess Cusick

B Floral’s beloved Director of Design, Jess, is responsible for overseeing the design team, brainstorming design ideas within a brand’s budget and conceptualizing what the finished product will look like. Jess has been with B Floral for a bit over two years, but had been freelancing for us for a year and a half prior. Our company has been growing rapidly, and Jess now has eight other designers to manage along with a group of freelancers.

Jess Design Director - B Floral

Jess is one of the lucky ones who fell into her passion, and had a natural knack for it. While growing up in Forked River, New Jersey, her mom encouraged her to get a job at the local flower shop at age 15. She was resistant at first, but eventually caved into her mother’s wishes.

She started out by sweeping the floors, and over time was permitted more privileges. Her manager continued training her over the years, and eventually she realized she has a knack for floral design. One of the first things she was able to create was a corsage for a high school prom.

Fast forward to 2018, we decided to sit down with Jess Cusick and ask her some more questions about her life here as a designer:

What is a typical day like for you at B Floral?

There isn’t really a typical day here, which is what I love. Things are always changing and we’re always growing. We could be slow one day, and then get a call for a huge event that starts in a week. It keeps me on my toes, which is great.
Setting Up Decor - B Floral

What is your favorite part about working at B Floral?

We have a great team of people. Whatever task gets thrown our way, even if it’s difficult, we figure it out together. It also feels good that we have grown so much in the past couple of years, due to consistently making customers happy.

Who do you look to for advice when it’s needed?

 A lot of my friends are designers, as well as my fiancé. He also works with flowers. I can also look to anyone here at B Floral, since there’s a variety of talent.
Jess And Fiance - B Floral

What is the most difficult part about your job?

Being in a director and management position makes it impossible to avoid obstacles you haven’t faced before. You have to learn how different people prefer to communicate. Since each event is different from the last, we constantly have to adapt and evolve. It’s exciting, and one of my favorites aspects of the job. But it can be difficult, and adds an extra layer of pressure.

What are your favorite types of projects to work on? Are there any specific ones that stand out?

I love complete transformations of a space. Taking an empty and bare space, and creating something amazing. The Belvedere Vodka Single Rye Series event was a great transformation.
Belvedere Green Wall - B Floral
Belvedere Event Design - B Floral
Green Light Event Design - B Floral

B Floral is grateful to have a dedicated, talented and experienced Director of Design like Jess!


Must-Haves At You Next Summer Get-Together

Nothing says summer like a great party! So why not go all out for your next summer bash, making it the most memorable experience of the summer. From some out-of-the-box decor ideas to cute and decorative pool floaties, make your next get-together one your guests will never forget. 

1.     An Over The Top Tablescape

B Floral Overflowing Tablescape

Catch your guests attention at your next get-together or BBQ by putting together a picture perfect tablescape. You can either go super simple and chic or do something over the top and extravagant!

Go simple and chic by incorporating a monochrome style for your tablescape or party. Monochrome meaning having to relate to one color or different hues and shades derived from one color.

To achieve an extravagant table scape one option to consider is doing an overflowing tablescape.

You can also choose to incorporate a colorful table setting. This is easy to achieve as you can just purchase some colorful succulents and or plain succulents that you can repot into some fun, colorful pots. 

Whatever option you choose, you’re bound to set the mood at your party, as well as, wow your guests at the same time!

2.    Refreshments & Desserts

Metnick_140605_3828 copy.jpg

Refreshments are a MUST at your next party. A refreshing, new vodka suggestion to add to your list is Ketel One’s Botanical flavors. These three new flavors make for the PERFECT summer cocktail; Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose. These new flavors are also carb free so guests can enjoy their cocktails, guilt-free!

A cupcake tower is the perfect party dessert to satisfy your guest's sweet tooth. Cupcakes are easier to "grab-and-go" and eliminate the hassle of cutting a cake piece by piece and serving. Also, cupcake towers can be added for aesthetics!


3. Pool Décor

B Floral Floral Pool Decor
B Floral Pool Float

Pool décor can help elevate your party. There are simple ways to spruce up your pool for your next get-together.

You can cut the stems off some nice flowers and fill your pool with some floating flowers, and maybe even throw in some candles to create a more intimate atmosphere for a nighttime party.

Another fun way to fill your pool space are with some fun floaties!

4. Table Numbers/Names

B Floral Colorful Table Scape
All White B Floral Table Name

If you’re having a bigger party, more formal party, seating arrangements are a MUST. This way you can better socially organize your guests.

5. Out-Of-The-Box Decor

B Floral Hanging Flower Installation
B Floral Balloon Arch

Wow your guests with your party décor! Out of the box décor will also make for the perfect “Insta-Worthy” party, having it last well after the party’s end time.

Consider having a memorable photo moment at your party! Giving your guests the perfect opportunity for a photo-op maximizes the chances of them posting during and after your event. 

June 2018 Events: Making a Statement with Flower Walls

Branded flower walls and step and repeats popped up at dozens of events throughout Manhattan this past month. Our team enhanced basic canvases with flowers, greenery and non-floral accents to create the ultimate photo moment for each client. Whether at a music festival, trade show or panel discussion, we delivered one-of-a-kind customized walls to align with our clients' visions. 

Check out a few of our top June events below!

Aerie- #AerieREAL Event

Floral Wall For Aerie Event- B Floral

Tropical florals and palm leaves made a splash as the backdrop of the #AerieREAL event with actress and Aerie Role Model Yara Shahidi on June 23rd.


Jack Morton Worldwide- Belvedere Vodka Single Estate Rye Series Lounge

Belvedere Vodka Single Rye Estate Lounge- B Floral

A variety of greenery and plants helped transform a simple space into a forest to celebrate the launch of Belvedere Vodka's Single Estate Rye Series produced by Jack Morton Worldwide at the Bar Convent Brooklyn trade show on June 12th & 13th.

Belvedere Vodka Single Rye Estate Venue Transformation- B Floral

Cashmere Agency- The Bold Type High Tea

Cashmere Agency Photo Moment for The Bold Type Season 2 Premiere- B Floral

A vibrant flower wall was the perfect backdrop for a photo moment found at an influencer event produced by Cashmere Agency celebrating the Season 2 premiere of Freeform's The Bold Type at The Pierre on June 11th.

Bold Flower Wall for The Bold Type Premiere- B Floral

MKTG- Ketel One Botanical On Market Cart

Blooms in bright hues of pink, orange and yellow adorned a branded Ketel One Botanical cart with help from MKTG at Studio Tone It Up Live held at the Duggal Greenhouse.

Ketel One Botanical Cart Installation- B Floral

Hamptons Magazine - Nikki Beach Pop-up Launch Dinner

Cream florals, a variety of leaves and dozens of votive candles combined to create stunning table runners at the Hamptons Magazine x Nikki Beach pop-up launch dinner on June 28th at Oreya Southampton.

Hamptons Magazine x Nikki Beach Pop-Up Launch- B Floral

Live Nation - Citi Governors Ball VIP Viewing Deck 

Citi's Governors Ball VIP viewing deck produced by Live Nation was elevated with a gold record and greenery step and repeat.


Venue Transformation Tips That Will Make a Statement

While entering a blank venue for the first time, it may seem overwhelming to picture a full and vibrant event taking place in a space amidst of a sea of white. A captivating design is important in setting the mood for an event, regardless of theme or setting. The combination of colors and textures flowing throughout your venue will draw guests into the space as soon as they arrive.

Our design team at B Floral has the knowledge and experience to transform spaces from start to finish. If you're looking to turn a simple space into a fully realized event venue, continue ahead for tips, tricks and inspiration. 


Take Advantage of Structural Elements

Does your venue contain any structural features that can be incorporated into your design? Columns, beams and staircases — architectural elements found in your event spaces can become focal points with creative design and flawless execution. If you choose to enhance these features, look to adorn them with a mix of flowers, greenery and branches.

A column covered with overflowing branches and florals will make a statement while also bringing the feel of the outdoors into your space. An upside to utilizing and elevating architectural elements is that they'll add strong visual impact without taking up valuable surface space. Whether hung from a beam or wrapped around a banister, guests will not only take notice of these extravagant features, but they'll enjoy more room to mingle and celebrate.

Orchid And Cherry Blossom Columns- B Floral

Create Immersive Installations

Blank Space Before Installation- B Floral
Purple Tropical Photo Moment- B Floral

No memorable gathering is complete without a unique interactive element. It's important to create spaces where guests can interact with each other and become completely immersed in your event. One way to achieve this is to create a variety of 'Instagrammable Moments' to encourage guests to take photos to share amongst friends or post across social media platforms. You can increase brand awareness in real time as guests post on social media by tagging relevant accounts and using event-specific hashtags.

Although each gathering will feature an installation aligned with their brand and event's theme, there are a few design elements that will make any installation stand out. A mix of colors within a similar color palette is essential to bringing an aesthetically cohesive look to an installation. Flowing florals and greenery scaling up a pre-made structure as well as bold and colorful chairs and couches placed in front of an installation will entice guests to pose and share photos.


Enhance Blank Wall Space 

Blank Wall Prior To Transformation- B Floral
Flowing Greenery On Exposed Brick- B Floral

Hosting an event in an indoor venue? Many spaces are full of unappealing white walls or tired exposed brick. You can easily utilize the abundance of blank space by incorporating florals and greenery. Depending on the aesthetic of an event, you can style and attach natural elements onto a wall in specific patterns to fit the theme. An event with a whimsical feel can feature a styling of greenery in a flowing pattern versus an event with a modern feel featuring a structured pattern.

Walls styled with florals and greenery will easily create a cohesive atmosphere. If you incorporate the same elements in other areas such as a bar or lounge, a statement wall will seamlessly tie the space together. It can also be used as the backdrop for a photo moment or dramatic background behind a bar.


Every successful event must take place in a curated and integrated space — transporting guests into an environment in sync with your brand and theme. Create an immersive venue by utilizing architectural elements, creating out-of-the-box installations and transforming blank wall space. Your brand will shine once guests walk into a transformed space and take part in a customized and elevated experience.


Check out a complete venue transformation executed by the B Floral team!


Floral Sightings Throughout the City

Living in the “Concrete Jungle,” or even just visiting Manhattan is fantastic. While we wouldn't have it any other way, being in New York can feel like you’re in a world of just brick and stone. If you’re anything like us at B Floral, you have a taste for natural beauty as well as a city lifestyle.

There are multiple locations throughout the city with beautiful floral sightings. Some are obvious, like Central Park, and some are a bit more low-key. You might not notice them in your daily haze of commuting across town. We have compiled some of our favorite spots to share with you:

Washington Square Park

Washington Square Park is an attractive tourist destination. There are often live performances and an abundance of people socializing or lounging. The Washington Square Arch is gorgeous from a distance, and even better up close. Aside from man-made beauty, the park also has plenty of visually satisfying trees, and of course, flowers. Our favorite sighting in the park are these delicate astilbes:

Delicate Pink Astilbes - B Floral

Columbia University

One out of the eight Ivy League schools in the United States happens to be on the northern side of Manhattan. Columbia University was founded in 1754, and currently is home to some of the greatest minds in the world. While the architecture is breathtaking, there are also plenty of vibrant flowers to observe like these white azaleas, purple petunias and orange garden roses. 

Columbia University Flowers - B Floral

Tompkins Square Park

Tompkins Square Park, located in the East Village, has a humble vibe as compared to other parks throughout the city. One of the perks of the park is the dog park, which can put a smile on almost anyone’s face! The park is also full of fantastic flowers, adding a fantastic visual appeal to the park. Here are some of our favorites we spotted here:

Greenwich Village

The heart of the West Village is more known it’s history. The Stonewall Riots, and a large portion of the LGBT rights movement was born in this corner of our city. There’s also some other beauty in between these streets: flowers. These red garden roses and purple azaleas that rest in the heart of the village are surrounded by a gate to protect them. Alongside the restaurants The Grey Dog are gorgeous and vibrant pink geraniums. 

Bright Pink Geraniums - B Floral

Greenwich Village Waterfront

The Greenwich Village waterfront has multiple piers, and plenty to experience. From Pier 45, also known as Christopher Street Pier, one can see the Statue of Liberty and buildings from Jersey City. Besides the fantastic views of the ocean, the piers have New Yorkers lounging in the grass, people mid-workout, and a gorgeous display of pink garden roses.

Pretty Pink Garden Roses - B Floral

Abington Square

While wandering through the village, one might stumble upon Abington Square. Here you can spot orange petunias and multiple gorgeous alliums. Surrounded by a variety of stores and restaurants, Abington Square is the perfect place to rest your feet in the middle of a hectic day.

While the reason people move to New York City generally isn't the parks or flowers, it's definitely great to take a moment and appreciate the smaller beauties that lie in the city. We encourage everyone to take a moment to stop, and smell the roses...literally!