Summer in the City: How to Design the Ultimate NYC Event this Summer

Summer is not only our favorite time of year, but a period where many amazing outdoor and indoor events take place. Although you may think of beaches and backyards as prime settings for a summer event, there are many venues throughout New York City to host any type of gathering. Rooftop venues, tropical installations and bold color schemes are all elements you can utilize to transform your NYC summer event.

Check out our team’s tips on how to design the perfect summer event in New York City below!

Take Advantage of Rooftop Season

Armand de Brignac Cocktail Party- B Floral

One of our favorite things to do in New York City each summer? Visiting the best rooftop bars and restaurants the city has to offer! With gorgeous temperatures and stunning views of the skyline, it’s a must to check out the endless rooftop spots around the city. While planning a summer event, a rooftop venue is the perfect spot to entertain.

Rooftops are great for both private and corporate events— product launches, cocktail parties, networking events and more. Whether day or night, guests will love hanging outside and experiencing lovely weather. Floral arrangements in differing sizes and in a variety of colors will add a personalized feel to the venue. There’s no better way to make a statement than surrounding guests with blooms and city views.


Fill the Space with Tropical Installations

Belvedere Vodka Flower Wall- B Floral

Bring the feel of summer indoors with a tropical installation. An installation composed of tropical flowers, greenery and fruit will transport your guests to a summer locale without leaving NYC. A flower wall is a popular install that can be designed with a tropical twist. A design including palm leaves and exotic florals will become a focal point. You can also easily incorporate a logo or hashtag to add another branded element to your event. Guests will love posing in front of a personalized tropical wall and sharing photos on social media— making it easy to spread brand awareness.

Another way to infuse a tropical feel into an event is through an interactive installation. It’s important to make sure guests are engaged and interacting with one another and your brand if it’s a corporate event. A tropical installation can become a photo moment that captures the essence of your summer event, even if you’re miles away from the beach. Create a full and lush install and place chairs and couches in front, so guests can interact and engage with the space.  

Tropical Purple Photo Moment- B Floral

Stick to Bright & Bold Colors

Bar Arrangements In Bold Summer Hues- B Floral

Transform an indoor summer event by incorporating bright and bold hues throughout the space. Any element in a venue can include a touch of bright colors such as furniture, linens and of course floral arrangements and installations. Colors such as orange, yellow, pink and purple will elevate a plain and simple NYC venue.

When it comes to floral arrangements and installations, mix a variety of summer hues together for the ultimate summer statement pieces. Unique varieties such as protea, orchids and flamingo lilies will add a pop of summer to your event. The contrast of vibrant colors against white or brick surroundings will certainly make a statement and exude the feeling of summer.

Bold Summer Flower Arrangement- B Floral

Make sure to keep in mind the top design trends and tips of summer before you begin planning an upcoming event in the city. With the many rooftop bars and restaurants in NYC, there are endless ways to style an outdoor summer event. Through the use of tropical installations and bright and bold colors, you can combine your brand and personal aesthetic to throw a memorable summer event!


B Floral's Flower Secrets

Here at B Floral we focus on all aspects of event production. We are a small event design firm in New York City but have produced events all across the country, from San Diego out to Southampton. No event is too big or too small for our team who focuses on every single detail of the production. Read ahead to learn a few B Floral secrets that allow us to transform events for any client!

Arranging - B floral

Cutting Florals. When cutting flowers to put in an arrangement, you should cut them at a 45-degree angle with flower clippers. This increases the amount of exposed surface area, which allows the flowers to absorb more water. Follow this small step to ensure your arrangement will last longer.

Cutting Florals - B Floral

Seasonal Florals. Although flowers we work with are shipped to a local flower market each day, there are certain blooms that don’t grow all year round. Peonies are a crowd favorite, but many people don’t know that they're only available for a short period of time in the beginning of summer. Dahlias and hydrangea are stunning florals you can find in the fall. These are featured in many arrangements and also come in many colors and textures. Dahlias also come in many sizes! Roses and hydrangea are grown all year round and are frequently used. The availability and array of colors make these flowers a popular bloom in our studio.

Succulents. Succulents are a sturdy plant that will live for an extended period of time with minimal upkeep. They come in a few colors but make a statement with their unique look. Succulents also come in a variety of sizes! Some have diameters of only a few centimeters where as others can be a foot. We use succulents in arrangements, floral walls and table runners.

Colorful Succulent Tablescape - B Floral

Flower Walls. Flower walls are the latest trend in creating an Instagrammable moment at your event. While designing a floral wall, our team picks out the best flowers to fit your theme while also choosing varieties that are durable for the building process. Roses are one of the main flowers that are used to create a floral wall. They are strong and come in many colors, so you'll easily find roses in hues that match an event's color scheme.

B Floral - Neutrogena Wall

Modern Style Trend: A Monochromatic Theme For Your Next Event

Keep your next event simple and chic by incorporating a monochromatic color scheme. There are many pros to incorporating a monochromatic color scheme to your next event. Monochromatic can be defined as containing or using one color. Monochromatic color schemes are derived from a single base hue, extended into either lighter or darker shades and tones of that hue. 

This type of event theme gives off a strong sense of simplicity. The use of one color helps create a harmonic atmosphere, contrast against other elements in the room, and can make a memorable impression on guests. This decor style is also on the modern side and will give off minimalistic and chic vibes. 


In certain scenarios, the minimalistic, monochromatic style works well especially when showcasing a specific product! It sets a minimalistic scene, allowing for the content of the room to shine.

Typically, a product can be associated by color and incorporating a monochromatic theme would help. Also think about incorporating some sort of interactive installation to increase engagement at and after your party. If you want your product to stand out, you can select a contrasting color as the theme to really make it pop.


In curating a monochromatic event, your biggest tools are going to be the different shades, tones, and hues of the main color you choose. A good trick is to contrast the different hues, shades, and tones correctly. It is also much easier to decorate with one color, instead of having to match and coordinate different colors. 


You could also incorporate two different monochrome colors into your event instead of just one. For example, this table scape we created was based off of both pink and purple, and just different hues and tones of each color.


Monochromatic themed events will leave a lasting impression on your guests. If you want to associate a specific color to your company or campaign, a monochromatic styled event is perfect. Elevate your next event using this effortlessly chic and modern style!




Men's Floral Fashions: Bow Ties for Summer

Summer events are just around the corner and it’s time to prep for not only event logistics, but your summer party looks! Each year it’s always exciting to show off a new seasonal outfit and pair with the perfect summer accessories. B Floral has a fresh floral accessory line with pieces for both women and men to elevate their outfits. As much as we focus on women’s style, we can’t forget the men in our lives. Whether attending corporate events or private dinner parties, a bow tie is a classic accessory that any man can incorporate into his summer looks.

Read on to learn how B Floral takes a bow tie to the next level and how to style bow ties into any summer outfit!

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If you’re looking to sport a bow tie this summer, it’s important to stay away from a traditional style. A bow tie with a unique design will not only improve an outfit but can become a talking point in conversations throughout an event. To put a spin on this accessory, B Floral adds fresh florals, succulents and greenery to a plain or patterned bow tie base. Each piece is customizable— color, texture and overall design is completely up to your tastes and components of your outfit. Looking for tips on how to incorporate a floral bow tie into looks for both corporate and casual events? Check out our tips below! 

  • Focus on mixing patterns. Don't be afraid to combine patterns while pairing a floral bow tie with a dress shirt. A floral bow tie may be composed of a variety of colors and textures, but it can pair perfectly with a bold pattern without looking busy.

  • Stick to bold hues. Before the warm summer days pass us by, take advantage of bright summer colors. If you choose a greenery bow tie, pair it with a bright color such as pink or yellow for contrast and a pop of color.

  • Keep the type of event in mind. A corporate event may require a subdued, professional look, so a simple floral bow tie such as a design consisted of a monochromatic color scheme would be appropriate and stylish. However, if you're attending a private party, combining a unique patterned dress shirt and colorful bow tie will create the perfect summer look. 

If you're looking for the perfect dress shirt to pair with your bow tie, we love the wide array of stylish options from Bonobos. The variety of textures and colors will leave you with an endless amount of options for your summer style. Click on each look below for outfit inspiration!


Stand out at an upcoming summer event with the ultimate men's accessory: the floral bow tie. Once you have an outfit in mind, you can play around with color and texture using the freshest of florals and succulents. No matter if you're at an event for work or play, this out-of-the-box take on a classic accessory will surely impress. Ring in summer with a floral bow tie at your first event of the season!

April 2018 Events: Spring Has Officially Sprung!

In recent months, installations have become a large part of the event landscape. In April, we worked with multiple clients to bring a statement piece into their events. Whether at product launches, media showcases or pop-ups, we incorporated branding and bold colors into memorable installations.

Continue below to check out a few of our top April events!

Bratskeir & Company - Timex Influencer Dinner

Whimsical bell jars filled with delicate florals and greenery were used to highlight Timex's Crystal Bloom watch collection at an intimate influencer dinner produced by Bratskeir & Company at The NoMad Hotel on April 24th.


Dia&Co- Pop-up Shop

Dia & Co Pop-up Lounge- B Floral

A hanging floral window display and a branded flower wall became focal points at Dia&Co's pop-up shop on April 14th.


B Floral- Spring Media Event

Ultra Violet Installation- B Floral

A variety of installations and 'photo-worthy' moments captured B Floral's production capabilities at a spring media event on April 18th at Home Studios.

B Floral Spring Media Overall Shot- B Floral
Fresh Floral Jewelry- B Floral

Tinder- "The Opposite of Hate" Event

Tinder Heart Floral Wall- B Floral

Tinder's vibrant ombré heart shaped floral wall created a memorable photo moment at "The Opposite of Hate" book launch at The Guggenheim on April 6th.  

Tinder #RepresentLove Wall- B Floral

BOLD PR- GHD Blowout Event

Product Display For GHD Hair- B Floral

Loose florals and small arrangements were interspersed throughout various product displays at a BOLD PR produced GHD Hair blowout event on April 5th at the Public Hotel.


Siren PR- Vichy Editor Staycation Event

A citrus-filled table runner was featured at a Siren PR produced editor staycation showcasing Vichy's new Vitamin C serum on April 11th at The Whitby.