Unveiling a new product to the marketplace is always an exciting yet stressful endeavor. The release of a new product goes hand in hand with an opportunity for company growth. A memorable product launch is the perfect occasion to impress potential buyers, guests and members of the media. If you want a product to be the focal point of an event, a branded display will highlight both your product and your brand’s aesthetic.
There may be endless ways to style a product display, but it’s important to set your's apart from all competitors. Read ahead for fresh ideas and inspiration to incorporate into your next product launch!
While designing product displays, keep in mind the different elements of the featured product; theme, function and purpose. A product launch may have an overall theme that ties together the product and the event’s decor and design. If a brand is releasing a line of tropical fragrances, you can style the bottles using tropical palm leaves and exotic florals such as protea to highlight the new scents. You can also include the product’s packaging as a part of the display to showcase brand colors and logos in a customized way.
Go beyond traditional display cases and embrace the essence of a product. Explore other options by incorporating items into a tablescape or an installation. An eco-friendly beauty brand may create a greenery table runner and place the product throughout to evoke the all-natural theme of the event inspired by the ingredients found within the products. Branded floral letters spelling out a product name, brand name or event hashtag are also popular and can be paired with a variety of products to make a statement.
A product display should elevate a product and make the event memorable. Execute this by implementing out-of-the-box design techniques. One way to achieve this type of display is to use florals, leaves and greenery to make a product come to life. Envelop the product in natural elements to transform a display into an eye-catching focal point.
Place florals and greenery cascading down a product or wrap them around the display. You can embed a product within an assortment of flowers to make it pop against the delicate blooms. If you want to make the ultimate statement, intertwine florals into a product. For example, while displaying a dress, allow florals to become a part of the garment. You can accomplish this by creating an installation that transforms into the bottom of the dress— blurring the lines between product and flowers.
A pop of color can transform any space as well as product displays. To introduce branding into a space, create floral and non-floral displays in brand colors or colors found within the packaging and product itself. Color is an immediate identifier of a brand and will draw attention to a product. Use blooms and greenery found in the same hues to tie the product, display and brand together.
One idea with a strong emphasis on color is a monochromatic display. Choose one shade that’s found on a product or on its packaging and use it throughout all elements in the display. You can also single out one of the colors present and surround it with complementary colors. Don’t forget to take into consideration the overall look of the venue and theme of the event— you don’t want bold colors clashing with the rest of the room and distracting guests.
It takes more than placing a product in a display case to prepare for a successful product launch. Displays that speak to both your brand and product will increase brand awareness and encourage guests to learn more. By focusing on the theme of the product, incorporating flowers into products and using signature colors, a product display will become more than an afterthought. Utilize our tips and all eyes will be on your display at your next product launch!