Flower Wall Design Services

Every event must feature a distinctive statement that excites guests and inspires them to capture Instagrammable moments. Though most venues include various decorative elements, a flower wall provides an impactful backdrop that draws in attendees.

Whether you choose a one-night flower wall rental or a permanent floral installation, you can customize this feature to your needs. Our guide will discuss faux and real flower background designs and the process behind creating these custom event installations. Learn how adding a flower wall for an event will elevate your space and take it to a new level of excitement and engagement.

Why Your Event Needs a Flower Wall

Flower wall rentals are a memorable event feature, regardless of the theme or occasion. Here are some reasons why you should consider adding one to your next event:

Offer an unforgettable experience: A flower wall will wow your guests and leave a lasting impression. It also creates a focal feature, making it the perfect photo backdrop.
Customize all aspects: Flower wall rentals last from one night to several weeks. Depending on your event's length, you can choose a made-to-order wall using fresh flowers, greenery, faux flowers, or silk flowers.
Showcase your brand: Finding innovative ways to promote your brand helps it stand out in clients' minds. Flower walls offer a unique way to highlight your brand and vision.

Types of Flower Walls

All events are unique — as such, there are several flower wall options to enhance your one-of-a-kind occasion. Some popular flower wall types include:

Fresh: A real flower wall is beautiful and often fragrant. Due to their limited life span, they're a good option for shorter luxury events such as weddings or birthday celebrations.
Faux: Artificial flowers have become increasingly popular, with some variants looking indistinguishable from real blooms. Flower walls with faux flowers also last longer, making them ideal for more permanent displays.
Silk: Decorating flower walls with silk flowers ensures a quality finish. As some flowers only have a short season — such as peonies and poppies — silk options let you enjoy unique blooms throughout the year.
Greenery: Green tones are often synonymous with calmness and positivity. Using an array of lush ferns, ivy, and other plants for a greenery wall ensures a more tranquil atmosphere.
Hedge: While people often consider flower walls as backdrops, they can also be helpful partitions. Hedge walls have a lower clearance and are more sturdy, making them a great option.

Three-sided: Creating a three-sided flower wall lets people get the best photos from all angles. People are more likely to share better-quality photos, leading to increased brand awareness.
Immersive: Adding three-dimensional aspects maximizes the impact of flower walls. For example, you could add immersive lights, sounds, and other features.

Types of Events to Feature Flower Walls

From corporate occasions to intimate celebrations, several events will benefit from the addition of a flower wall. Here are just some situations where you can feature these statement pieces:

Product launches and press events
Seasonal celebrations, such as spring festivals or holiday parties
Film screenings and art exhibitions
Corporate events, like conferences, employee retreats, and trade shows
Fundraising events, including auctions or gala dinners
Weddings and engagement parties
Senior proms and graduations
Sports and media events

CONNECT WITH A DESIGNER

Branded Walls For Corporate Events

Branded walls for corporate events are trending more than ever. By coupling beautiful floral arrangements with branding elements, you can create a notable impression. Whether your brand is producing a new product or hosting an employee event, including a flower wall photoshoot opportunity will elevate your event and get your guests snapping — and sharing! — photos. Encouraging your guests to capture and post images and videos ensures your event continues to gain traction through social media.

Flower Walls for Social Events

From engagement events to bespoke anniversary parties, a flower wall will complement a variety of social events. For example, incorporating one in your wedding décor will provide the perfect backdrop for your vow exchange. In addition, you can encourage your guests to help capture your birthday memories with a customizable floral wall that matches your taste.

Floral Wall Design Conceptualization

When brainstorming any flower wall design, it’s crucial to remember your event's purpose and its target audience. If you’re planning a product launch, consider incorporating a wall comprised of colors that match the product and its packaging. Incorporating the brand’s logo will reinforce your messaging. You'll also want to research and source the highest-quality materials to ensure all flower wall backdrops will not only make a statement but will also last throughout the event.

What Are Popular Types of Flowers and Greenery to Use in Your Design?

Need some inspiration as to how to create a one-of-a-kind flower wall for your next event? Consider these ideas.

Flowers

While there are countless floral variants available, some are more suited for floral wall applications. Consider using flowers with robust stems and full blooms for maximum impact. Here are some options that might work for your event:

Roses: They come in an abundance of colors and are readily available. Roses are a sturdy variety that is ideal for placing in water picks and inserting into a wall.
Carnations: These delicate flowers have made a comeback and are now available in a range of colors from dramatic red to subtle pinks. Placing them within your flower wall also adds extra texture.
Cymbidium orchids: If you're looking for a delicate flower that packs an emotional impact, cymbidium orchids are the answer. These orchids have unique patterns across their petals and also look lovely when placed on a flower wall using water picks.

Greenery

Lush greenery helps fill out flower walls while also adding depth. Some classic greenery options include:

Italian ruscus: This greenery variety is available year-round and is long-lasting. It's ideal to use as a base for any flower wall.
Eucalyptus: The silver-green hues of eucalyptus add contrast to a greenery wall. In addition, its unique scent will enhance the room's overall fragrance.
Plumosa fern: Incorporating ferns and foliage promotes a light and airy appearance that’s ideal to use as a wall filler.

Real vs. Faux Flowers

Deciding between real and artificial flowers is a crucial decision when planning your floral wall. As you start conceptualizing a flower wall's design, you must consider multiple factors to ensure it looks its best throughout an event.

An event's timing and environment are the most crucial factors behind the choice of using fresh vs. faux flowers for events. If a flower wall is up for longer than one day, silk flowers are the way to go because fresh blooms will quickly perish. An event lasting a few hours allows the opportunity to use fresh flowers in a wall because they will still look healthy throughout. If you're planning to host an event outdoors in high temperatures, fresh flowers will eventually wilt and potentially die during the event. In this scenario, faux flowers are the secret to ensuring your wall will continuously impress guests.

Incorporating Non-Floral Elements

If you’re looking to elevate your floral backdrop, incorporate non-floral elements into the wall for contrast and texture. An example of this strategy is incorporating lipstick tubes into a flower wall for a beauty launch. As long as the elements tie in with your event's theme and purpose, they will further entice guests to take photos during the event. The possibilities are endless while brainstorming non-floral additions!

Types of Flower Wall Backdrop Designs

Tropical Walls

Beach destinations have a relaxing impact on people, and you recreate that feeling at your next social or corporate event with a tropical flower wall. By using tropical botanicals, guests will feel as if they've arrived in the Bahamas. Some flora options to include are palm and monstera with blooms such as anthurium, heliconia, and Mokara orchids.

Whether you're hosting a corporate or a social event, a tropical-themed wall is a crowd favorite that always makes a statement. If you’re looking to add an extra wow-factor, spray-paint them in bold colors to match the event's theme.

Greenery Walls

As the name suggests, greenery walls incorporate green foliage. These leafy-green and moss-covered walls work well with many themes and they create a relaxed ambiance. Use leaves, greenery, branches, and moss in this type of design. If you're hosting a business event, you can also add your logo in a contrasting color which will pop against the monochromatic green backdrop.

One current trend seen across recent events is the live flower wall or living flower wall. These walls are panels of plants grown using a hydroponics system that can be either free-standing or affixed to walls. Live walls help purify the air and can inspire curiosity. They can last longer than the traditional wall because they are self-sustaining.

Fruits and Vegetable Walls

Add fruits and vegetables to your wall to achieve a playful element! As produce is a unique and unexpected addition, it makes your customized creation stand out. Some products such as flavored liquors contain fruit, so adding the fruits in the ingredient list to your wall will reinforce your branding.

Fruits and vegetables are also perfect elements to include in a wall because there’s such a wide variety to choose from. From zesty lemons to pomegranates or fresh green apples, these elements will bring color and texture to your wall.

Hints of Floral

For specific events, fewer florals sometimes have a bigger impact when creating a photo opportunity. Instead of covering a wall completely in flowers, strategically placed blooms can still make a solid impression. A delicate outline of a logo or a cluster of floral shapes are examples of smaller ways to use flowers. If your event’s aesthetic is minimalist, this is the perfect choice for flower wall décor. Minimalistic floral designs can highlight a wall in a cleaner, simpler way.

Neon Sign Flower Walls

Bright neon signs catch guests' attention from across the room and encourage them to take out their phones and snap a selfie. They're also a great way for brands to reflect their slogan, event hashtag, or famous quote that encapsulates their vision. Adding an eye-catching branding element like this will ensure every image posted to social media features your brand.

With a wide array of colors and fonts to choose from, a brand can create a sign that matches its aesthetic and fits the event’s theme. You should also consider if you want the neon sign deeply set within the blooms or suspended on top for a more focal presence.

Flower Wall Rentals

Flower wall rentals are an amazing addition for any occasion. A flower wall will give your team the ability to wow your guests and leave a lasting impression. Flower wall rentals can be customized to last from one night to several weeks. Depending on the length of your event, our team can create a customized wall using fresh flowers, greenery, faux flowers or silk flowers. Each flower wall rental is customized to fit your brand and your vision. Real flower walls work best when you have an event that needs to make a lasting impression in a short amount of time. Real floral walls will impress your guests with the freshness and aroma of real flowers as they walk into the space.

Contact B Floral for Custom Design Flower Wall Services

You can enhance your event by allowing B Floral to handle the small details. Adding a custom flower wall, thoughtful flower arrangements, and other planning expertise to your event will make it stand out to your guests.

As one of New York's premier floral and event design companies, we're ready to create something special with our expert services. From the first sketch to the final look, our team will work with you on every step of the process to create stunning floral backdrops that will sweep guests off their feet.

Work with our team today to enhance your event and contact us today to learn how B Floral can help bring your floral wall vision to life.

CONNECT WITH A DESIGNER

Linked Sources: