Mailers and Gifting
Mailers and Gifting
Whether you’re launching a new product or just want to say ‘thank you’ – a customized branded gift will surely capture your recipient’s attention. Editors and influencers are often bombarded with exclusive swag and free product, so we know the importance of standing out and making a statement. B Floral uses a combined marketing and design background to create customized mailers that will surely get you the coverage and attention that your brand deserves.
How to Use Customized Mailers
There are many ways you can use a customized mailer. From everyday gifting to product launch campaigns, customized mailers can play an important role in your company’s marketing plan. Whether you are gifting for editors, or aiming to break into a new industry, a personalized mailer can help you make your mark.
Different Uses for a Customized Mailer:
Product Launches
Client Gifting
Holiday Gifting
Influencer Engagement
Employee Appreciation
Virtual Event Boxes
Editor Gifting
Whether you’re launching a new product or rebranding your business, it’s important to ensure your company gets timely (and maximum!) exposure. With the influx of new brands and companies, brand awareness has never been more important. Editors have long played a large role in the introduction and promotion of new products and brands through editorial gifting. However, the editor gifts themselves have gone through quite a transformation. With heightened competition, it’s more important than ever to ensure your editor gifts stand out from the crowd.
Mailer Industries
Beauty
Fashion
Health and Wellness
Consumer Products
Food and Beverage
Technology
Sports
Influencer Gifting
Gone are the days of traditional advertising! B Floral knows the importance of marketing to not only editors and general consumers, but also to influencers – both macro and micro. Influencer marketing is now a direct and efficient way to garner brand awareness. When creating an influencer gifting campaign, it’s important to keep in mind that your audience likely receives gifts and products on a daily basis. We ensure that your product won’t get lost in the shuffle by highlighting your product in an unforgettable way.
Influencer marketing has changed the way brands and companies promote new products. In addition to in-person events and Instagrammable product launches, many companies are creating intricate gifting campaigns to ensure their products get into the hands of the most influential people. Why not promote your brand with influencers who are already reaching millions of potential customers. Through social media, influencers can promote, tag, and review your product in real-time, closing the gap on typical advertising timelines. Specifically, Instagram stories have played a large role in digital advertising, through both sponsored and organic posting.
Micro-influencer gifting
Influencer engagement can look different for each industry. Believe it or not, an influencer does not need to have millions of followers to make an impact. With the right dedicated social media following, some Instagrammers are becoming influencers even without a large audience. Recently, these micro-influencers have been given their time in the limelight. With a smaller targeted audience – typically 5,000 – 10,000 followers – micro-influencers tend to have a loyal, dedicated fanbase.
Corporate Gifting
Gifting does not need to be limited to editors and influencers! There is an enormous market for mailers and gifting within the corporate world. You can complement a corporate event or product launch with customized mailers that will give your event a tangible element. Elevate your holiday gifting to clients by sending a customized mailer that is specific to your company and industry. At a loss of what to send? Reach out to us and we can help you create an innovative concept that will complement your industry and your marketing goals.
Sustainable gifting
If you’re looking for a sustainable option for your mailer, we can work with you to ensure every aspect of the mailer is environmentally friendly. From reusable packaging and boxes, to organic products and materials, we can ensure that your sustainable mailer meets all of your company’s requirements.
Virtual Event Boxes
Virtual events have become a staple in the events industry landscape. Virtual conferences and digital product launches have become a common occurrence in this day in age. Virtual events can be extremely successful, reaching larger audiences than ever before. But with a virtual event, you can risk losing that personable touch. With a customized virtual event box, you can connect with attendees in a tangible way. Complement your virtual event or conference by sending a branded gift box to every attendee. At B Floral, we have the ability to brand every aspect of your gift – from the product to the packaging.
How B Floral Can Help Launch Your Next Mailer Campaign
Depending on your needs, we have the ability to handle all aspects of a mailer campaign.
At B floral we can:
Design a creative vision for your campaign
Procure products and goods
Brand all aspects of a mailer
Create customized boxes, bags, and containers
Provide sustainable packaging and products
Assemble mailers
Handle mailing logistics
Coordinate the inclusion of client-provided products and goods
Execute mailer campaigns of all quantities – from one to thousands!
Join the likes of Bloomingdale’s, Aveeno, Tula, and Olehenriksen (images, below) and create a mailer campaign that elevates your brand.
Create Impactful Editor Mailers with B Floral
From creative consultation to execution, we take the time to understand your brand, your product and your vision. We have the capability to execute every aspect of a mailer – from the creative to the delivery. Get your hashtags ready and contact us today to get started!
