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 The "B" in B Floral

The "B" in B Floral

Allow me to introduce you to my passion — B Floral. As the company’s owner and lead designer, I take great pride in every detail of our work, from the moment we meet our clients to far behind the events’ completion. Our personalized designs and creativity are always evolving to provide clients with floral and event designs that help build, drive, and communicate brand vision.

 In all ways, I am personally connected to B Floral, and would never settle for offering anything less than the best team, quality, and service. At B Floral, we help you B Yourself.



 Bronwen Smith

Bronwen Smith


Raised in New York City, Bronwen grew up in a world full of events. While attending festivities and celebrations for family and friends had its own excitement, her favorite events were those she would help to create. She has always found a sense of magic in watching spaces transform from a blank canvas to a stylish and decorative setting uniquely framing an event. The most alluring aspect of each transformation was the way in which floral artistry highlighted and defined the space.

Upon graduating from Duke University in 2002, she quickly returned to NYC, as her career began with the intensity of Wall Street. While that was not her ultimate destination, she happily found her way back into events, achieving success in managing, marketing and developing events within the sports and entertainment industries.

Along with her artistic training from The New York Botanical Garden and The Flower School of New York, her experience in finance and marketing drives B Floral’s unique approach to events and a vision that helps brands bloom. Passionate about giving back, Bronwen is an active member of the Board of Directors for both Ovarian Cancer Research Fund and Change for Kids.

INSPIRATION? My dad. He has been there for me throughout all the ups and downs, always encouraging me to be the best at what I choose to be.

FAVORITE EVENT? Every time the Duke Blue Devils win the Men’s NCAA Basketball Championship.

FAVORITE NEW YORK MOMENT? Flying back home from college for the first time after 9/11, and seeing how New Yorkers came together to support each other.

FUN FACT? I have traveled to over 100 countries, mostly prior to the age of 21.


Jim Patton


Jim Patton


Jim joined B Floral in 2014. As the Chief Operating Officer, he and Bronwen work together to manage B Floral’s strategic direction, best practices, communications strategy, as well as infrastructure and personnel needs. Jim brings a half-dozen years of experience as an entrepreneur to B Floral, first as an “intrapreneur” at a tech company where he developed and marketed new product and business lines, and then as a managing partner at an indie film and video production company in Los Angeles. Jim has also worked in account management in advertising. He holds a degree in English from Harvard.

INSPIRATION? I’m inspired by challenging problems and figuring out how to make things work.

FAVORITE EVENT? The Boomtown Fair — four days of sopping wet music and mayhem in a purpose built “town" on the grounds of an old country estate near London. Bob Marley’s old band The Wailers performed on an Aztec themed stage in “TrenchTown." A giant fire breathing robot spider three-stories tall spun dubstep and techno on the outskirts of “OldTown." A life-size pirate ship hosted sky dancing mermaids and dueling brigadiers on the upper deck while a metal punk band from Russia played below decks. After four days I felt like I was living in a different reality.

FAVORITE NEW YORK MOMENT? Playing a gig with my band at Arlene’s Grocery in the Lower East Side!

FUN FACT? My middle name is named in honor of the man who saved the life of my great-great grandfather while sailing to America from Ireland!

   Jennifer Broder    Vice President

Jennifer Broder

Vice President

Jennifer Broder

vice president

Jennifer was born in Hawaii but grew up in Brooklyn and South Florida. She has a bachelor's degree in psychology and sociology from the University of Georgia and has worked in sales for the past ten years. For seven of those years, she has honed her skills in the wedding and events industry and considers her position at B Floral the "sweet spot" of her career. Jennifer came to B Floral with a background in floral design for weddings and corporate events and serves our clients with the knowledge and creativity she has gained through years of industry experience. Jennifer thrives in the hustle and bustle of New York and enjoys working at a forward-thinking company in the center of it all!

INSPIRATION? My mom - she is extremely creative, and this has always inspired me to push myself and think outside the box.

FAVORITE EVENT? The 2013 Final Four in Atlanta. The energy was unlike anything I have ever experienced.

FAVORITE NEW YORK MOMENT? Too many to choose! 

FUN FACT? When I'm not at work, you'll most likely find me in the front row at Soul Cycle! #tapback

   Claudia Kiss    VP, Marketing and Public RElations

Claudia Kiss

VP, Marketing and Public RElations

Claudia Kiss

VP, Marketing and Public RElations

Born in San Francisco and raised in southern Virginia, Claudia graduated with a communications degree from James Madison University. A Late Show summer internship with David Letterman prompted her to move to New York and pursue a media career in the Big Apple. Claudia brings six years of corporate communications and marketing experience to her role as the Director of Marketing at B Floral. Before joining B Floral, Claudia was the social media manager at Celebrations.com while writing a weekly online column for SELF Magazine. Along with her sister, she created a blog and lifestyle brand, The Kissters. Claudia’s work as a co-host and writer was recognized with a 2013 Webby Award for the NBC / iVillage show, ‘My Best Idea.’

INSPIRATION? I’m inspired by the creative atmosphere in New York City. I feel so lucky to have amazing street-style fashion, media, food, and entertainment surrounding me constantly.

FAVORITE EVENT? Saturday Night Live hosted by Will Ferrell. It was over the top. The amazingly hilarious show was topped by the after party, and that was topped by the after-after party. Best. Night. Ever.

FAVORITE NEW YORK MOMENT? Watching as Lady Gaga made a surprise appearance and sang ‘Someone to Watch Over Me’ at a restaurant where I happened to be hanging out with friends!

FUN FACT? The county where I was raised has more cows than people!

   Jorie P. Cohen    EVENTS and account Manager

Jorie P. Cohen

EVENTS and account Manager

Jorie P. Cohen

EVENTS and Account Manager

Born in New York City and raised in the Five Towns of Long Island, Jorie attended the State University of New York at Oneonta, where she studied Hospitality Administration with a focus on Event Planning. Jorie, B Floral’s Sales and Events Manager, has worked in all aspects of the events and hospitality industry. Her skills in event planning were on full display as an Events & Production Assistant at Foothills Performing Arts Center where she produced numerous concerts and private functions. She shortly moved onto the retail aspect of events while working as a Sales Floor Manager at a high-end jewelry store in Chelsea, Manhattan. Jorie quickly learned how to work behind the scenes with brides and grooms to be. Her extensive client-facing experience lends itself to her role at B Floral.

INSPIRATION? I’m inspired by the people that tell me I can’t make something happen. Making the impossible possible is one of the most satisfying feelings that keeps pushing me to go above and beyond.

FAVORITE EVENT? The Madonna Reinvention Tour in 2004. My parents surprised me with tickets to the show at Madison Square Garden. The dance moves on the Material Girl are unreal!

FAVORITE NEW YORK MOMENT? The first time I was able to commute on the subway without using an app to get me there!

FUN FACT? I am a trained chef that can make a killer shrimp scampi casserole.

   Alice Lan    Events Assistant

Alice Lan

Events Assistant

Alice Lan

 Events Assistant

Born and raised New York City, Alice studied at CUNY’s Hunter College and graduated with a B.S. degree in Accounting. At Hunter College, Alice was Vice-President of the Accounting Society, promoting the mission and planning events to aspiring accountants. Prior to B Floral, Alice worked as a Junior Accountant for a small-sized firm. Although Alice loves to work with numbers in accounting and finance, event planning is her true passion. Alice has experience working in different sectors of events - from budgeting private events to catering bridal showers, she’s an insider for all events. Alice is excited to be showcasing her skills at B Floral.

Inspiration? The hard work, dedication, and passion people put in their work.

Favorite Event? The Annual NYC Summer Streets held in August. It is one of the best ways to experience the high-energy of the city and to get in some exercise!

Favorite New York Moment? Seeing Karlie Kloss casually chatting on a bench in Nolita. No big deal. 

Fun Fact? I can eat a whole Chipotle bowl in ten minutes.


Celia Fung


Celia Fung


Born in New York City and raised in downtown Manhattan, Celia graduated with a Business Administration and Marketing degree from the State University of Plattsburgh. Celia comes from a diverse range of experiences from coordinating and leading the marketing direction for a small nonprofit organization to assisting the Director of Sales and Co-Owner of a Menswear trade show company.
After assisting multiple executives and CEO’s within the fashion realm, her extensive experience has brought her to B floral where she is the Executive Assistant to the Owner and Lead Designer Bronwen Smith.

INSPIRATION? I’m inspired by art and couture, and being able to see it translated in everyday life.

FAVORITE EVENT? My first runway show! After putting in hours and hours of work being able to see the show unfold was awesome!

FAVORITE NEW YORK MOMENT? Meeting Rosario Dawson! She’s not only smart and beautiful but, also very involved in giving back/collaborating with the artisanal community and incredibly friendly!

FUN FACT? I have traveled more internationally then I have within the US!

   Bridget Murray    PR COORDINATOR

Bridget Murray


Bridget Murray

Pr Coordinator

Bridget grew up in central New Jersey and frequently traveled into New York City as a child. She graduated from Rutgers University with a bachelor’s degree in Communications. During college, she interned at Brandsway Creative, a boutique public relations firm located in the Lower East Side. During her time at B Floral, Bridget has fostered her love for the public relations field. Bridget applies the skills she gained during her internships as well as her college years to her day-to- day experiences at B Floral. She is driven to enhance B Floral’s presence throughout the media landscape to contribute to the success of the firm. 

INSPIRATION? My parents and grandparents have been a huge inspiration in my life. Through good times and bad, they’ve supported me no matter what. Also, my parents have had full time careers all of my life and inspired me to do the same.  

FAVORITE EVENT? Attending the Watch the Throne tour in London. Kanye West and Jay-Z were so amazing live and seeing it in one of my favorite cities heightened the experience.

FAVORITE NEW YORK MOMENT? Attending the Broadway musical Hamilton with my mother. I’ve seen dozens of shows but this one was hands down my favorite.

FUN FACT? I visited the Great Pyramids of Giza in Egypt when I was in high school.

   Angel Hernandez    Designer

Angel Hernandez


Angel Hernandez


Angel has always had her finger on the pulse of New York City life. After graduating from the Fashion Institute of Technology, her career in the arts began with design illustration and wardrobe styling. As an artist, her ability to work with many types of media naturally embraced floral and event design. Her unique perspective and sensibility to the creative spirit bring a fresh insight to all the opportunities that come her way. When she is not working with flowers, painting or styling events, you may find her hanging out in the East Village with her celebrity buddies. 

Inspiration? : I am constantly driven by textures and layering elements. Walking the streets of NYC is always a great place to spark your imagination.

Favorite Event? The Doggy Halloween Parade in the East Village gets my tail wagging every year. I adore all creatures on this planet.

Favorite New York Moment? Dinner at 4am with my friends after clubbing. I can dance all night.

Fun Fact? I spent my childhood in Puerto Rico. 

   Stefanie Zorn    Event Design Coordinator

Stefanie Zorn

Event Design Coordinator

Stefanie Zorn

Event Design Coordinator

Stefanie was born in San Francisco but spent the majority of her childhood in Cincinnati. She studied Fashion Design and Business at Indiana University. She began her career in product development within the fashion industry but quickly found her passion in the events industry.
Stefanie loves building successful relationships with her clients through bringing their visions to life with creative ideas. She is so excited to be part of the B Floral team! When Stefanie is not at work, she is doing her best to  explore every inch of this city, including restaurants, thrift stores and dog parks! 

Inspiration? Traveling! I love exploring new places that put me completely out of my comfort zone…new
cultures, exotic food, beautiful landscapes!

Favorite Event? Every other summer, my family does a reunion in Lake Tahoe! It is a perfect break from the city
where I can be outside and with family in a beautiful place!

Favorite New York Moment? Every time I see a show on Broadway. I am a huge musical nerd. Hamilton and Dear Evan Hansen changed my life!

Fun Fact? I have 6 stuffed animals at home and I speak to them like they are my best friends.

  Ashley Adams   Office Manager

Ashley Adams

Office Manager

Ashley Adams

Office Manager

Ashley, coming from a military background enjoyed the luxury of being raised in quite a few states. She was born in Washington State. Just before entering the professional workforce in New York City, she lived in the beautiful Garden State, New Jersey. Ashley served four years in the United States Army as a unit supply specialist. After leaving the armed forces, Ashley attended Towson University in Maryland where she completed her BS in Family Science. Ashley was a student athlete, exceling in track and field. She holds nine school records and returned to Towson post-graduation as a track and field coach and recruiter. 

Professionally, Ashley has a diverse background with experiences ranging from directing and managing logistics for non-profit and governmental organizations to coordinating and creating event materials for the conference and trade-show industry. After honing these skills on the front line, she has decided to dive into what helps these businesses thrive behind the scenes. This passion has brought Ashley to the B Floral team as the first Office Manager.

INSPIRATION? I am inspired by love. Striving to be the best is optimized when one’s consistency matches their love. To see and feel the love others put into something is absolutely amazing. Such an intrinsic feeling. 

FAVORITE EVENT? My favorite event was the unveiling of my mural and flag at the Towson University Field House and Football Stadium.

FAVORITE NEW YORK MOMENT? When I was introduced to Fat Cat on Christopher and 7th Ave. I love live music, sports and socializing and Fat Cat has it as a three in one just for me.

FUN FACT? I desire to compete in the 2020 Olympic Games in Tokyo, Japan.

   Jess Cusick    Director of design

Jess Cusick

Director of design

Jess Cusick

Director of design

Jess was born in raised in Ocean County New Jersey & was always drawn to the big city lights. She started her career in the floral industry at the age of 16, not knowing that an after school job would turn into a career. It was during this time that Jess caught the floral bug & found that this is what she was passionate about.  Jess has worked in the floral industry since that first day at age 16, and moved up to North Jersey in 2009 to pursue her goal of working as an event floral designer & manager in NYC. Since then, she has managed & produced huge events at some of the most prestigious venues in NYC & surrounding areas.

INSPIRATION? I am inspired by the world around me, but especially my fiancée & my two young daughters. I always want to do better & be better for them, to make their little worlds even better!

FAVORITE EVENT? Honda Civic Tour a few years ago where Incubus headlined with Lincoln Park!

FAVORITE NEW YORK MOMENT? When I finally took my fiancée up on going out on a date. We went to La Palapa on St Marks Pl & I knew that he was the one. When we were eating dinner, he grabbed my hands & I thought he was trying to be sweet and then mashed food on my hands…. we laughed & I fell in love.

FUN FACT? I grew up on a mini farm with horses, chickens & guinea hens. I also did competitive horseback riding for most of my childhood.

  Maggie O'Brien   Design Assistant

Maggie O'Brien

Design Assistant

Maggie O'Brien

Design Assistant

Maggie has always loved New York’s energy, so it was never a question where she would be working once she graduated from the University of Delaware, where she majored in Visual Communications. While it was always clear where she would be working, it was a little unclear what she would be doing.  During her final years of school, her love of flowers and plants grew.  She decided to meld her two passions, design and flowers, which is what brought her to B Floral.  Maggie believes that flowers can change the mood of any space, and she loves the joy that a beautiful arrangement can bring to people. 

Inspiration? My parents, hands down.  They are the ones that taught me that you can get anywhere with hard work and dedication.  They have supported me in whatever I do and they have always encouraged me to pursue my dreams.

Favorite Event? Every year, at the end of summer, the church down the street from my house has a huge Italian festival for four nights. It’s always sad that summer is coming to an end, but it’s always something I look forward to.  There is amazing food, corny festival games, and of course a few carnival rides.

Favorite New York Moment? There is something truly magic about New York at Christmas time, it has always been my favorite place to go during the holidays.

Fun Fact? I have walked on the Great Wall of China.

   Katy Dimenna    Account Executive

Katy Dimenna

Account Executive

Katy DiMenna

Account Executive

Born and raised on Long Island, Katy always knew she would end up with a career in the city, but first ventured to Virginia where she graduated with a B.A. in Communication Studies at James Madison University. Katy solidified her love for events by producing everything from a flash mob on campus to corporate meetings held at the university center. Lucky enough to travel abroad at a young age, she appreciates the creativity and differing ideas the industry has to offer and is always willing to hop on a plane at a moment's notice to explore new opportunities. With years of sales experience and a background in the wedding industry, Katy’s excited to hone her consultative approach as an Account Executive at B Floral. 

Inspiration? Traveling! It’s an amazing opportunity to grow as a person, and everything this world has to offer is inspiration in itself.

Favorite Event? My sister’s wedding. It was the first major event I had been a part of creating and the outcome was more than I could have expected. I’ve also never danced so much in my life. 

Favorite New York Moment? Seeing The Lion King on Broadway during a school trip. I was in fifth grade and blown away by the costumes and singing. Originally, I was embarrassed that my mom was a chaperone, but looking back on it now I’m really happy we were able to share that moment.

Fun Fact? I love DIY projects. Every lamp in my apartment was bought at a thrift store and for less than $5 but you’d never know!

   Eliza Beers    Designer

Eliza Beers


Eliza Beers


Eliza is an East coast girl through and through. Raised in Connecticut and Pennsylvania, she moved to NYC at age 18 to pursue a career as an artist. She studied at the School of Visual Arts in the late 90s and worked as a painter, costume designer, puppetmaker and bartender before devoting herself completely to floral design. After studying at the Brooklyn Botanic Garden and working for a number of years in NYC as a designer, shemoved to Southern California and ran her own business for over three years, predominantly building succulent and cacti displays for interiors. Eliza possesses a keen eye for color and design and can transform any client's dream vision into reality.

Inspiration? I tend to surround myself with people who are creative types:  artists, musicians, gardeners, craftspeople. My family and I are thick as thieves and push each other towards greatness and light on a daily basis.

Favorite Event? The Angola Prison Rodeo. It was exactly like the movie Stir Crazy. Absolutely hilarious and equally bizarre.

Favorite New York Moment? Seeing the NYC skyline come into focus when returning from a trip away reminds me of all the reasons I have made this ever-changing, creative city my home.

Fun Fact? My middle name is Rose.

   Kacey Ziegler    Event design coordinator

Kacey Ziegler

Event design coordinator

Kacey Ziegler

Event Design Coordinator

Kacey was born in Tampa, Florida, but as a military kid, she moved more places than can be remembered without a mnemonic device. She eventually found her way to to Niceville, Florida (yes, Niceville is a real place!) where she completed highschool. Four years later, Kacey graduated with a BFA from Ringling College of Art and Design majoring in Illustration. After getting her billionth sunburn, Kacey decided Florida wasn't for her, and she headed up to NYC. She hasn't looked back.

Kacey got her first taste of the flower world while working at a family flower shop in Tribeca, where she fell in love with the industry. With a passion for flowers, plants and design, she worked her way up at an events company, learning as much as possible about the products, varieties, seasonality, and care of cut flowers and plants. With a desire to learn more about each facet of the industry, Kacey is thrilled to be part of the B Floral Sales and Events team, and is excited to bring with her a knowledge and enthusiasm for all the tools of the trade.

Inspiration? This may sound corny, but I’m really inspired by nature and the amazing diversity in the world of flowers and plants. I’m constantly surprised by what’s new at the market and how elements are being used by designers.

Favorite Event? I love attending Moth storytelling events in the city. People get up and tell true stories about their lives, ranging from humorous to heartbreaking, and everyone in the audience is there to support them. It’s a really special community and so fun to attend! 

Favorite New York Moment? I love spotting celebrities! I keep a list of everyone I’ve seen in the city -- I’ve seen more than 30 at this point, but seeing Louis C.K. bike by (where he pretended not to see me) and touching Sean White’s Olympic gold ring are particular highlights!

Fun Fact? I can unicycle! Not well -- but I can do it!

   Rachel Barbakoff    Account Executive

Rachel Barbakoff

Account Executive

Rachel Barbakoff


Rachel was born in New York City and raised in New Jersey. Rachel grew up a competitive synchronized figure skater, and worked her way up to captain of her National-level team. After high school, Rachel attended college at The University of Colorado at Boulder, where she was head of the design department at the campus theatre. After college, Rachel moved back to New Jersey and started working for an event design company in sales and floral design. During this time, she attended a sales training program at Keller Williams Realty to hone in on her sales skills. Rachel is very excited to be an Account Executive at B Floral and to help the company grow. 

Inspiration? My Grandma Lynn loved flowers and always inspired me to work hard and be the best that I could be. She always encouraged me to think outside the box and to be creative -- she was a great role model!

Favorite Event? The most beautiful event I have ever been to was my brother’s wedding at LongHouse Reserve in East Hampton, NY.

Favorite New York Moment? My favorite New York City moment was watching the Macy’s Thanksgiving Day Parade balloons get inflated. It was like being a little kid again!

Fun Fact? I am a HUGE foodie. When I’m not at work, I am usually trying new restaurants or new recipes. I love to cook!

   Leha Edwards    Event Design Assistant

Leha Edwards

Event Design Assistant

Leha Edwards

Event design assistant

Leha is very proud to have come to New York from Minnesota -- the land of ice-fishing, frostbite and Target. At 16 years old, she entered into the realm of flowers and feels very fortunate for finding her passion so early on. In 2010, Leha graduated from college with a technical degree in floristry. Leha has experience in many aspects of the flower world - from retail associate to floral designer. She originally focused her work in the wedding industry, and has now branched out into the corporate world.  Leha’s favorite part of event work is building relationships with clients, especially those who don’t know much about flowers and want some extra guidance.

Inspiration? The strength and power in my mom and sisters.

Favorite Event? The MN State Fair is my favorite place in the entire world. You can see life-size busts of princesses made out of butter, baby animals, amazing mullets, every fried food you can think of (and ones you’d never want to), international stars and lumberjack races all in the same day. It’s incredible and I’ll go on for hours if you let me.

Favorite New York Moment? Probably every single time a stranger lets me pet their dog. Dogs can be off leash in Central Park after 9pm!

Fun Fact? I’ve never tried Nutella.

   Shelby Simpson    Production coordinator

Shelby Simpson

Production coordinator

Shelby Simpson

Production Coordinator

A proud Vermonter, Shelby first became interested in building while helping her dad in their
family barn. It was there she learned about tools and materials and understood her love of
working with her hands. 

After receiving a BA in Studio Art from University of Colorado, Shelby moved to New York City
to pursue a career in art and design. She was introduced to floral design eight years ago where
she continues to appreciate the parallels of floral design and sculpture. Shelby continues to find
inspiration from raw materials and the environment.

Inspiration? I am inspired by my travels and the communities I meet along the way. I love  to witness how
different cultures interact through food, music and art.

Favorite Event? Ever since I was a kid, Halloween has been my favorite day of the year. I plan my costumes
month in advance. I am very detailed oriented and low to source unique materials. 

My fiancé and I now go above and beyond for the neighborhood kids, creating a very spooky stoop experience in Greenpoint. Luckily I found a partner that can appreciate the art of dressing

Favorite New York Moment? My favorite New York moment happened the first year I lived in NYC when my friends and I went out in search of a secret party/rave/gathering if you will, in the middle of Prospect Park.
We found it. We stayed. We made friends. It was wild and unforgettable.

Fun Fact? I am Star Wars fanatic. I set out to be a Jedi master in the first grade. The force is strong.