Branded Events
Branded Event Planning and Production
Your branded events weave a story and experience around your vision, and B Floral offers full-service event planning, design and production to make your event a success. We handle all stages of your branded event design, from concept and planning to installation.
Why Host a Branded Event?
Branded events are the best way to launch a new product, promote a service, or simply get your brand name out there. Whether you are just starting out or have been with your business for years, a company can benefit from a branded event, helping you:
Assess and connect with your audience
Network with others in the same industry
Gain press coverage
Thank your customers in a fun way
Keep your loyal customer base up-to-date on any changes
The Visual Details of a Branded Event
While planning your event decorations, keep in mind that interactivity can be a major part of the user experience. Guests want to get involved with your brand, which is why they show up in the first place! Make it easy for them and provide interactive design elements to keep them occupied throughout the whole event. Here are a few areas B Floral can help with.
Photo or Social Media Wall
In today's image-focused world, a photo wall or stand will be a hit at your event. For a professional, elegant touch to your entryway, a floral archway or branded floral wall will take your breath away. If your brand is more fun and playful, maybe a branded photo booth with props is a better option. Whatever you're looking for, B Floral creates beautiful floral and non-floral arrangements that will leave your guests scrambling to post about your event.
When you start advertising, be sure to include a hashtag that fits your event and encourage guests to post their pictures and experiences with it in their caption. You can create an aggregated live feed of these posts from Facebook, Instagram, and more and project them at your event so attendees can view posts in real time. This feature will make your guests feel part of your event, translating to a better experience and, hopefully, more sales.
Signage and Thoughtful Decals
A sign is often the first thing guests see when they walk up to your event, and you must make a grand first impression. B Floral can provide signage and thoughtful decals for your event.
Whether you want your company's catchphrase or encouraging sentiments draped in florals, we have you covered. Choose from a variety of flowers and greenery to match your event colors for a warm welcome.
Comfortable Furniture and Matching Décor
Adding furniture throughout your event can encourage guests to hang out and stay awhile. From elevated furniture like stages or podiums for presentations to dining tables to lounge couches, B Floral has it all available for rent.
Depending on your brand, pick décor to match your colors. We can create custom centerpieces, install a balloon arch, or even create pillows with your logo to place on couches. Wherever guests look, they will be reminded of your brand in theme and aesthetic.
Guest Goodie Bags
Goodie bags will also have attendees raving even after they leave your event. Who doesn't love a little bag of branded souvenirs to remember their night? You can even match the goodies with the tone of your event. An affair focusing on rejuvenation might provide herbal tea and a sleeping mask with your logo, while an event for tech lovers may give their guests branded flash drives and phone accessories.
Brand Activations and Corporate Event Branding With B Floral
Experiential brand activations attract your core audience, reward your customers, and inspire leads to give your company a call. Whether you are trying to appeal to a young audience with a sensory experience or a professional group with enriching choices, B Floral can make it happen.
Best of all, we have the corporate event branding expertise to make your brand activations matter. Your brand activations are about more than just giving your audience an experience. You want a strong ROI with drive-to-store follow-through and after-event engagement. B Floral creates unforgettable brand activations that generate buzz for your business and allow your message to get through.
With corporate event branding, B Floral works with you to ensure a start-to-finish immersive and engaging experience for your audience. We make your event memorable for the right reasons. We can help determine what brand experience you want your guests to have, how to convey your message to attendees, what you teach your guests, and what they can walk away with so they are encouraged to contact you — allowing you to build your brand and brand loyalty.
B Floral also ensures your corporate brand event includes unique and impressionable photo opportunities and social media sharing opportunities, so your event has a broad reach virtually, too.
Trust B Floral for Branded Event Planning in NYC and Beyond
At B Floral, we will assist your event from conception to complete execution. We offer full-service event planning that covers small details to grandiose visual elements that match your theme and brand voice. Our services include event décor, management, activations, installations, strategy, design and production, rentals, and even private event planning.
When you want a memorable event that speaks to your brand and reflects your voice in a way your customers won't soon forget, contact B Floral to start planning your next event.
