Activations
Event Activations
All events should be interactive and immersive. At B Floral, our team understands that guests must interact with brands at an event to form a relationship. An event activation is the perfect way to achieve positive brand recognition and spread brand awareness. On-site activations such as flower arrangement classes are intimate, interactive activities that will promote a brand in an organic way.
There are countless brand activation ideas to choose from, but at B Floral, we identify and execute the event activation that will work best for your brand. Our team will work diligently to create and facilitate unique event activations for maximum impact. You can expect B Floral’s team of event designers to deliver the most creative activation ideas that will embody your brand identity and meet your marketing goals.
Let Your Brand Stand Out
Activations invite consumers to actively engage with your brand rather than passively observe. At B Floral, we create activations that evoke emotions. Whether you're going for excitement, nostalgia or something else, your guests will associate these positive feelings with your brand and event.
Any event, from dinner parties to fundraisers to festivals, has moments of stillness, where your guests are stuck waiting as you change speakers or switch venues. Make the most of these times with interactive event planning, introducing custom activations that give attendees something to do during those mundane times.
A B Floral activation will make a brand stand out. We provide on-site activations in which clients and their guests can participate and engage in a one-of-a-kind experience. A wide range of events can feature branded event activations, such as product launches, press previews, and festivals. Our robust team handles every aspect of an activation, from design to management during the event.
Custom Floral Activations
Elevate a floral activation with help from B Floral. Fresh blooms and greenery are excellent additions to an activation, regardless of which you choose. Popular activations focusing on flowers are flower arrangement classes, flower accessory making classes, and floral crown making classes.
A branded floral activation is about more than offering your guests a fun activity. While they keep their hands busy, you have the perfect opportunity to discuss your event and the brand behind it. Tell them about what you hope this event will achieve, and invite them to learn more about the opportunities you offer behind the scenes. You can even include branded accessories or themed event colors for them to incorporate into their floral designs.
Plus, once the fun is over, your guests will walk away with a physical reminder of your event, ensuring they remember its purpose for a long time.
Flower Arranging Events
Our expert designers will help guests create beautiful arrangements to take home and enjoy. They will show guests how to make an arrangement step by step. We can secure elements such as branded vases, branded bags, and signage throughout the activation to surround guests with tasteful branding.
Guests will long remember your event and your brand after experiencing this activation. A custom floral activation like this offers practical applications far into the future, especially for guests with a passion for gardening and nature. Every time they tend to their own florals or take a walk through beautiful scenery, they'll be reminded of your brand and the fun lessons they learned with you. What better way is there to ensure they return for more of your services?
Flower Accessory Making
Create jewelry with a life of its own. Our passion for floral accessories has evolved into a unique event activation for our clients. B Floral designers teach guests how to create one-of-a-kind pieces that can be worn during and after the event.
Flower crown making classes are yet another interactive activation using fresh blooms. Flower crowns have long been in style, and people of every age enjoy the “cottage core” look they present. Guests will be thrilled to learn the skills and techniques for doing so properly in this floral activation, and they're sure to share their new skills — and who they learned them from — with all their friends and acquaintances.
Photo Activations
Photo activations let guests immerse themselves in an imaginative setting using backdrops, special effects, and props for a hands-on experience they'll remember. These photo activations offer an opportunity to capture unique, personalized images so guests leave the event with a memorable keepsake. People also love to share these experiences on social media, giving your event and brand social media attention.
Interactive Photo Moments
Guests won’t be able to resist posing with an interactive photo moment by B Floral. Whether you’re looking for a swing or the latest technology, our team will seamlessly integrate any interactive elements into an event activation to ensure your brand is being showcased. Photos taken at an interactive photo moment by B Floral will be shared and spread across all social platforms, both by you and your guests.
Photo Booth Activations
Your event will be beyond “sharable” with a branded photo booth activation by B Floral. As your guests make their way through your venue, invite them to your photo booth for the event, where they can take a photo (or a few) showing off where they are and what they're doing. Photo booths are one of our most popular methods of interactive event planning, as they also encourage attendees to post their experiences on social media, creating longstanding results that people will see time and time again — even months after your event has ended.
Our team will expertly craft a photo booth backdrop using a number of elements such as flowers or non-floral elements. Logos and hashtags from the event can be placed within the photo booth so guests are exposed to your branding throughout the event.
Trust B Floral for Customized Event Activations
B Floral tailors event activations to your brand and event goals, ensuring consistency with your image and relevance to your audience. Our customized approach:
Maximizes event impact: Not all events are the same. Industry conferences, musical festivals, and product launches all require different approaches. We tailor each activation to the specific event so you can leverage the unique atmosphere and objectives of the occasion. For instance, a low-key networking event might benefit from more subtle, informative activations. You might want something more vibrant for a music festival to make the most of the event.
Enhances memorability: A customized activation that speaks to both the event and your brand is memorable. These experiences make your brand stand out in guests' minds long after the event ends, helping convert them into loyal customers and followers.
Aligns with your brand identity: B Floral ensures the activation experience aligns with your brand's values, message, and identity. A well-designed activation that reflects your brand's tone helps create a cohesive brand image. This connection builds strong brand recognition and trust among customers and guests.
Speaks directly to your audience: Every brand has a unique target audience. Our goal is to provide activation services that resonate with yours. Tailoring the experience to your audience's preferences, interests, and behaviors increases engagement and leaves a lasting impression.
Encourages authentic engagement: B Floral activations are authentic. Guests are more likely to meaningfully engage when they can connect emotionally with the brand through a purposeful activation.
Supports event goals: Your event has an objective, whether you're launching a product or creating brand awareness. We design our event activations with those goals in mind for measurable results and a better return on your investment.
Ensure Your Activation Is Done Right
B Floral knows how to highlight a brand. Interactive event planning ensures there's always something for your guests to do in between making connections and hearing more about your event's purpose. Our custom activations give you a new way to market your goods and services without appearing overly salesy. When you give your attendees something to enjoy and take with them, they'll be more receptive than ever to your ideas and the prospect of partnering with you in the future.
An event activation by our team will be executed to perfection, while also showcasing all a brand has to offer. We are in tune with the latest trends and understand which activations guests will find most exciting and unique. We take great pride in every detail of our work to ensure every client and guest walks away with a memorable experience. Contact B Floral today to activate your brand.
