How to Incorporate Flowers in Your Next Product Launch

Florals elevate any event with fluency and sophistication, and it doesn't stop with a grand statement in an entryway. Even though our event services range from social events and charity gals to large corporate events, we often find ourselves working specifically on our clients’ product launches. A product launch is an extremely significant event. At a product launch, a brand is typically introducing a new or refurbished product into the marketplace for an audience generally made up of editors, influencers, and industry clientele. A product launch should not only highlight your product but should also encompass your overall brand and company mission.

Making your product launch a memorable event is important. There are many ways you can ensure your event is one for the books.  At B Floral, we often suggest utilizing flowers at a product launch event as a way to bring life and unique branding into your showcase. You can incorporate flowers to heighten the appearance of your product, whether it be directly embellished or as an accent to the product.  We’ll take you through several ways that we’ve helped our clients to incorporate beautiful blooms to enhance their product launches and capture attendees’ attention.

Create a Product Cart Embellished with Flowers

Creating a branded product cart is a great way to focus the attention on your brand’s new product. This centralizes the product to put a clear and concise focus on the event’s purpose. If you have a smaller product, we suggest displaying it on pedestals at varying heights to add dimension to your setup. We love weaving florals throughout a display as a way to achieve a cohesive aesthetic throughout your presentation.

Use Florals In Multiple Facets of Your Event

If you’re having a large product launch with multiple facets, consider using complementary flowers throughout your event. You can use the flowers to tie together the different sections of your event.

Use Florals in your Product Displays

Simply use flower heads or small bud vases to complement your product that is being promoted through a product display. Always consider flower color, size, and variety when selecting your blooms. For example, if you’re launching a beauty product that is reminiscent of the tropics, opt for tropical blooms like Birds of paradise or Anthurium.  If your product is all-natural or organic, consider using neutral blooms with complementary natural elements like twigs and driftwood.

Create a Flower Wall Backdrop

If you’re looking to add a photo moment to your event, a flower backdrop is a great way to encourage guests to snap photos. Include your product name or hashtag into the backdrop if you’re looking for ultimate brand recognition in photos. Flower backdrops are a great way to entice guests to take a photo and share to their social platforms.

Install a Flower Bomb to Increase Brand Awareness

If you’re looking to make a splash and want the interest of the community or public, consider creating a flower bomb to highlight your brand. A flower bomb or floral installation usually incorporates an abundance of flowers arranged in or among a large product or structure. 

Incorporate your Product into Unique Floral Arrangements

Try working florals into your display, not just placing arrangements. This is a unique, out-of-the-box approach to get your product noticed. Utilizing your product within your flower arrangements is a simple yet creative way to display your product. Using glass cloches or display boxes, highlight your product among complementary florals and place throughout your event.

Create a Floral Takeaway for Guests

Leave an impression on your guests by offering them a takeaway or gift at the end of your event. If the product that you’re launching isn’t physical or easy to give away, a branded flower arrangement is the perfect substitute.  Think of choosing colors for an arrangement that quietly complements your product, or pull elements from your invites to enhance your branding.

Set up a Branded Table of Flower Arrangements for Guests to Grab and Go

Consider spoiling your guests with florals as a gift at the end of your event. This gesture will help to create a lasting impression several days after your product launch. A gift like an arrangement reminds guests of the event once they’re back at home -  whether they’re waking up to bedside blooms or admiring their new kitchen table arrangement during a morning coffee.

Host a Flower Arranging Class

Activate your event and get your guests mingling by hosting an interactive class! Hosting an intimate flower arranging class for your product launch creates a welcoming environment to network and mingle with potential partners, customers, and media. Consider using branded vases for a flower arranging class so your guests take home a little brand reminder!

Whether you’re hosting a soft product launch for industry contacts or looking to make a splash with the public, a product launch should be thoughtful and impressive. Incorporating flowers is one guaranteed way to elevate your product launch to create brand buzz. If you’re looking to launch a product and need expert help, B Floral is here to guide you! We’ve worked with thousands of companies to bring their products and brands to life. Reach out to us today!