Whether it be with a potential client, your corporate team, or an outside agency, your meetings should be thought through meticulously. A good ‘first impression’ with a lead is set by showing them your attention to detail. Not only will a client, partner, or guest notice the water you set out and the pens you place - they'll truly remember and appreciate an effective ambiance. This is where having décor like floral arrangements for your corporate meetings can benefit your brand and business more than you may think. Depending on the bloom and the arrangement, you can design a meeting incorporating florals that will actually help influence the room.

How to prepare your corporate meeting and increase your chances of partnering with a potential client.

Supply Water for Each Person

What water do you want to set out? The brand and quality of water will be noticed, even if the person doesn't drink any of it. If you opt for bottled water, we suggest using a recognizable brand to make your guests feel at ease. Or, provide water glasses and a pitcher of water at the center of the table as an environment-friendly option. Always have back up water bottles and glasses close at hand in case your clients come with extra guests.

Provide Food or Snacks

If you’re hosting a meeting that is first thing in the morning or during the standard lunch time, we suggest providing a full meal for your client. Even if it is just buffet-style, the gesture won’t go unnoticed. If you’re looking to make the meeting quick and want to avoid providing food, we suggest choosing a time that doesn’t suggest a meal time like 11 a.m. or 3 p.m. Also, consider small bowls of chocolates or candies for the center of the table that will not only tide over any hunger pains but can also add to the décor!

Brand your Pens and Paper

At B Floral, we’re all about branding. For a meeting – not matter how big or how small – we suggest branding your pens and paper. If you have notebooks and pens that you would like to set out (which is recommended) be sure to brand those items. This way, when your client leaves with your notebook or keeps a pen on the way out of your office, it will be a reminder later on. Branding your pens and paper is a relatively inexpensive way to slip your brand into your client’s conscious well after the meeting!

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Have Marketing Materials on Display

Prepare and display marketing materials. If you have a lead coming in, be sure to neatly set the most recent materials and marketing brochures in front of them. If applicable, keep current ‘look books’ nearby for an immediate visual reference. If you work in a visual medium, we suggest having a presentation of recent client work ready to show your guests.

Add Flowers for an Elevated Atmosphere

Floral arrangements lend themselves to an ambiance of a room. If you want to create an atmosphere of calmness, energy, or give your bland conference room a little life when you are expecting clients or leads, you should be considering flowers over anything else. Why? Because floral arrangements provide a subtle power to the room that influences without being obvious. It offers a subtle nod to your company and infers that you consider all the simple ‘details’ when your work.

When you’re looking to gain a new customer or solidify a client relationship, it’s so important to make your corporate meeting a seamless and effective occasion. Don’t skip over any detail and make sure that you prepare well ahead of time. From branding your pens and paper to setting out beautiful flower arrangements, it is the little details that will stay on your clients’ minds once the meeting is over. Planning more than a meeting and need design assistance? Reach out to us!

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