Benefits of Having an Active Installation at Your Next Event

As planners or hosts, we all want our event to stand out. The biggest challenge is making a lasting impression with guests, and that often centralizes around a brand statement or central message. In whatever way you choose to create that lasting impression, make sure that your company’s brand is aligned with your installation.

From a flower wall for a great photo op, to a flower arranging station for guests to take home a souvenir – there are many options to incorporate an interactive element at your event, but often times these options can seem complicated or expensive.

However, the benefits of having an interactive installation at your event are huge; you can leave a lasting impression on all your guests and create a large buzz on social media. Most importantly, an active installation could be your golden ticket to lead generation because it speaks to the guest or client through innovation and creativity! We wanted to walk you through all of the benefits of having an interactive installation at your next event and offer unique ways to incorporate an interactive element as a way to spread brand awareness and create lead generation.

Social Media Presence

Strike a pose!

It seems that with the growth of social media, photo moments are almost a necessity at larger events. While there are many ways to make a lasting impression at your events, having a photo moment is a surefire way to increase your visibility across social media. Festival and conferences often have multiple photo moments – as each booth or brand is using the opportunity to gain social media awareness. It’s worthy to note that if your company is participating in a large conference or festival, it’s more important than ever to have your brand stand out. This is the time to invest in your design to leave a lasting impression!

Get your Hashtags Ready

Always be sure to include your company’s social media handles and any designated hashtag in the marketing materials that you display at your event. Try opting for a very specific hashtag so you can track the success of your campaign after your event. Make sure that these social handles and hashtags are readily available around any photo booth or photo moment, as your guests will likely be uploading pictures shortly after engaging with the photo op. You can even opt to include your company’s handle and hashtag into the installation design. This way, any photo that is snapped will include this branding and make it easy for your guest to remember and include the appropriate tags.

Interaction Among Guests

A great way to encourage guests to mingle and  interact with one another is by incorporating an interactive activation at your event. Whether you host a flower arranging class or have a temporary tattoo station, having an interactive element at your event will encourage guests to chat and interact with one another. There is nothing better than seeing guests engage and interact – that is the whole idea of an event, right?

A few ways to incorporate an interactive element at your event:

-Host a Flower Arranging Class

-Supply a Fresh Floral Accessories Bar for Guests to take Home a Souvenir

-Set-up a Temporary Tattoo Station

-Invite a Guest Bartender to Teach Guests How to Create a Specialty Cocktail

-Have a Beauty Bar for Hair and Makeup Touchups

Sponsorship Opportunity

If you’re looking to have an interactive installation at your event but don’t have the budget, consider asking for your interactive installation to be sponsored. Often times, brands or companies will want to partake in a sponsored installation in order to raise awareness for their own brand or company. Including a sponsor’s logo or hashtag onto the interactive moment will help them to gain traction on social media. You can also consider sharing your guest list with your sponsor (given this is communicated to your guests) or have them set up their own lead generation system – through a photo booth or gif booth.

Lead Generation

One of the biggest takeaways from including an interactive element or installation at your event is the opportunity for lead generation. Even if  your event has a guest list, often times people will bring a plus one or guests that were not originally included on your guest list. If your interactive element prompts guests to ‘sign up’ or provide e-mail, this allows you to obtain this information and add to your system. Photo Booths and gif booths that ask for name and e-mail are a great way to capture that audience’s information in a transparent an straightforward way.

You are likely to put a lot of time and energy into planning your event, so why not make a lasting and impactful impression! From photo moments to instructed classes, there are many ways to incorporate an interactive element into your event. Want to really capture your audience at your next event? Discuss your vision for an installation with us! View more great installation inspiration to get your creative juices flowing.