4 Ways to Make Your Event 'Instagrammable'
Over the past several years, social media content has strongly trended towards people posting photos of themselves on their accounts rather than photos of places and things. The best thing you can do is unite the desire for “selfie” content and your own need for brand promotion by strategically using event design and installations at your next branded event. If you plan on inviting social media influencers to your event, the best way to maximize the chances of them posting about the event is to give them the best photo opportunity ideas as possible. All the event design ideas we will share with you in this post will act as irresistible portrait opportunities, while also promoting your brand in an eye-catching, memorable way.
Custom Photo Op Selfie Station
You can create a custom selfie station through a variety of ways – from fresh floral walls to branded step and repeats. A selfie station serves as the perfect way to activate any event. A successful selfie station will immediately encourage guests to stop, snap and share! You can either create an event photo backdrop that encourages guests to take their own photos or you can provide a full selfie station photo booth that provides the photos for your guests. Whichever option you choose, it is sure to elevate your event.
Custom Step and Repeats for Events
A step and repeat is a large banner used at events with the logo(s) of the host and/or sponsor companies repeatedly printed across the entire banner. The purpose is for event attendees to pose in front of the banner and have their photo taken. A very standard step and repeat creates digital content that is good for press purposes, but does not entice people to post the photos on their social media accounts. This can easily be changed by adding elements to the step and repeat that make it more aesthetically pleasing.
Step and Repeat Examples:
- Standard repeat logo backdrop
- Standard repeat logo backdrop with floral accents
- Standard repeat logo backdrop framed or flanked with flowers or plants
- Solid color backdrop with logos made from flowers
- Solid color backdrop with main logo or hashtag made from florals
- Simple printed backdrop with floral accents
- Simple patterned backdrop with floral logos
As you can see, there are many ways to create a custom floral step and repeat banner for photo opportunities. In our opinion, the more creative, the better!
At a recent internal media event, we interchanged a repeated logo print on our step and repeat for a seasonal pineapple print and placed one large version of our logo in the top right corner. We accentuated the step and repeat with hanging, tropical florals that complimented the pineapple print perfectly.
While working with Change for Kids on their annual Super Chefs event, we filled a wall with fresh vegetables to create a statement as guests entered the event. Incorporating flowers and unique fresh elements into your step and repeat with hues that match your brand and event’s theme will help to create a stronger brand presence.
Flower Walls Photo Opportunities
While step and repeats are a great photo-op and more economical to create, flower walls are one of the biggest trends in event design and create the most impactful, branded photo moment. These Instagrammable picture walls are free-standing, temporary walls typically made with a wooden frame. The standard make up for a flower wall is a flat layer of moss as the base that is then decorated with flowers and plants. While moss is most commonly used, a variety of bases can be used based on the aesthetic of the brand. One of the most important parts of a flower wall is that the name or logo of the brand is creatively incorporated into the design.
Tinder was looking for a photo moment to include at a book launch party. We created a customized structure with a heart shaped ‘cut out’ and disco balls accents. We filled the heart with orange, pink and red flowers, creating an ombré pattern. The wall was eye-catching and unique; it created the perfect photo opportunity for attendees. Because Tinder’s logo was incorporated into the wall, anyone who posted a picture in front of the wall was indirectly exposing the brand to press and social media followers.
Check out a few more unique flower walls below!
Booth Installations
Booth installations typically resemble staged living rooms. There is typically wall décor (that may or may not incorporate the name or logo of the brand), seating areas and product tables/shelving. If properly arranged, the booth can act as a great photo opportunity idea. A key way to make a booth installation Instagram worthy is by creating an aesthetically beautiful seating area for attendees to pose in while sitting down. You can brand this photo moment many ways –by having wall décor incorporating your logo/brand name placed directly behind or next to the seating area, using branded pillows, placing the brand’s product right next to/behind the seating area, having the color scheme of the booth décor match the brand, etc.
When working with Saje Natural Wellness, we took the clean, green and natural aesthetic of the brand and incorporated it into a beautiful booth installation that perfectly communicated the brand’s aesthetic. We used wooden crates and lots of greenery to provide a natural element to the booth. We placed a contemporary seating area in the foreground of unique background that incorporated the Saje logo to create the perfect branded photo moment for attendees.
Floral Accessories Activations
The flower crown trend is still alive and well! B Floral takes this trend to the next level with our line of fresh, floral accessories that extends to headbands, tiaras, bracelets/cuffs, rings and more. We offer a table of our floral accessories to hand out to attendees as an event activation that will be sure to make your brand/event memorable and shared abundantly on social media. This event activation is Instagram gold as so many people will want to capture photos of themselves and their friends wearing these unique, incredibly detailed accessories that are hand-crafted by our design team. Because each piece of floral jewelry is custom-made, we can prepare an assortment for your event that strategically ties in the colors and aesthetics of your brand.
Remember that even if some of the photos posted of event attendees posing in your event activations don’t perfectly display your logo/brand name/product, many people will tag your brand or mention you in the caption. This is still great press!
Choose B Floral to Create Instagrammable Moments at your Next Event
As an event design company that specializes in branding, B Floral is constantly incorporating these photo op ideas and elements into our clients’ events. We believe that an event’s lifespan doesn’t have to be over once the event is! By utilizing a custom floral wall or branded step and repeat, you can achieve maximum shareable content that will live on! Subscribe to our newsletter below for even more inspiration and examples of how to create an Instagrammable event, or contact our design team to help make your event ideas come to life.