Here at B Floral we focus on all aspects of event production. We are a small event design firm in New York City but have produced events all across the country, from Southampton to San Diego. No event is too big or too small for our team who focuses on every single detail of the production. We are known for our Instagrammable installations and using floral design to create show-stopping photo moments. From meticulous flower care to event photo moment designs that always strike gold, we’ve compiled a list of insider secrets that can help propel any event design firm. Read ahead to learn a few B Floral flower secrets that allow us to transform events for any client!

Cut Florals on an Angle to Maximize Water Intake

When cutting flowers to put in an arrangement, you should cut them at a 45-degree angle with flower clippers. This increases the amount of exposed surface area, which allows the flowers to absorb more water. Follow this small step to ensure your arrangements will last longer.

Know the Florals for Every Season

Although flowers we work with are shipped to a local flower market each day, there are certain blooms that don’t grow all year round. Peonies are a crowd favorite, but many people don’t know that they're only available for a short period of time at the beginning of summer. Dahlias and hydrangea are stunning florals you can find in the fall. These are featured in many arrangements and also come in many colors and textures. Dahlias also come in many sizes! Roses and hydrangea are grown all year round and are frequently used. The availability and array of colors make these flowers a popular bloom in our studio. When you’re consulting with a client, always be sure to be transparent and informative about floral availability and be willing to offer options to substitute for blooms that might not be in season.

Feature Succulents for a Trendy and Easy-to-Maintain Design

Succulents are a sturdy plant that will live for an extended period of time with minimal upkeep. They come in a few colors but make a statement with their unique look. Succulents also come in a variety of sizes! Some have diameters of only a few centimeters whereas others can be up to a foot wide. We use succulents in arrangements, floral walls, and table runners. Succulents started trending a couple of years ago and have continued to dominate the industry. If you’re looking to pick a floral design theme for your event that will be easy to create while remaining impactful, consider using succulents to produce your theme.

Employ a Flower Wall for an Immediate WOW Factor

Flower walls are the latest trend in creating an Instagrammable moment at your event. While designing a floral wall, our team picks out the best flowers to fit your theme while also choosing varieties that are durable for the building process. Roses are one of the main flowers that are used to create a floral wall. They are strong and come in many colors, so you'll easily find roses in hues that match any event's color scheme. If you are at a loss of what to do to make an even photo moment standout, try producing a fresh flower wall. Flower walls encourage guests to snap and share photos and will certainly draw in a crowd.

Producing an impactful and memorable event can be a challenge if you don’t know where to start. Having a few know-how tips and tricks up your sleeve can help get you on your way to creating an unforgettable event. From floral seasonality fundamentals to flower wall essentials, there are several small tips that can help you get started on your event design journey! If you’re looking for professional event design expertise for your next event, reach out to us!

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