B Floral’s dynamic team and corporate business approach allow it to stand out from typical event design firms in New York City. Our Design and Production Department is comprised of our fantastic team of Designers and our innovative Production team - all who contribute to the vision and success of each event!

Today, we’d like to introduce you to our Director of Design, Jess Cusick!

Jess Cusick is the Director of Design at B Floral . Jess has been in the floral industry since she was 15 and has been managing events for the last 10 years. When Jess isn’t running around like crazy for B Floral, she is chasing around her 2 young daughters, Evvie & Makayla.

What is a typical day like for you at B Floral?

A typical day at B floral?! There is no such thing! That is one of the things that I like the most about my job, no day is like the next!

What do you like most about working at B Floral?

I love the creative collaboration part of my job — brainstorming with my teammates is the best. I also love to see ideas come to life!

What is the most difficult part of your job?

The most difficult part of the job for me is accepting that I have less of a hands-on position. When I first started, I was making a lot more with my hands and now that I’ve stepped into a management role I find my time is more about managing and coordinating — so that has really been a change!

Did you always want to work in Events? How did your career lead you to B Floral?

Yes! I freelanced at B Floral for approximately a year prior to becoming fulltime. A friend of mine was working at the company and brought me on board!

What has been your favorite event (or events) that you’ve worked on and why?

My favorite event was with Jack Morton for Belvedere Single Estate Rye Series. It was a full venue transformation and it was incredible. I loved the feeling of the space around you after the event setup. We created a forest & lake environment and it was truly immersive.

Who do you look to for advice when it’s needed?

It depends on the type of advice I am looking for! Some of my go-to advice givers include my fiancé Gus, my aunt Diane & my friend Steph!

If you had to give a piece of advice to 13 year old you, what would it be?

“It doesn’t matter what you think of me it only matters what I think of me.” And an all-time favorite of mine… “What doesn’t kill you makes you stronger.”