Client Appreciation Events
Whether you’re a small business owner or an employee at a large firm – it’s likely you depend on your clients and customers to bring in revenue. But in this day and age, steep competition and changing marketing strategies can make it difficult to maintain loyal clientele.
It is more important than ever to have topnotch customer service and consumer perks that will ensure your clients are in it for the long haul. It is key to develop strong relationships with your clients so you can ensure brand loyalty. Whether you host annual client events or put your best foot forward with unique client gifting, it is imperative your clients know how much you care. We’ve rounded up some of our favorite ways to let our clients know that we appreciate them.
Client Focused Events
You don’t have to twist our arm to throw an event! Being in the events industry, we have seen the importance of hosting events – both for individuals and for corporations. Hosting a client event can come with many perks. First, it gives you a great excuse to spend quality time with your client without typical ‘business’ getting in the way. It also allows your company to show off its fun side and unique personality. Whether it’s a holiday party or a summer cocktail hour, hosting a client appreciation event allows for customers and brands to mingle and get to know one other outside of a typical business setting.
Pop-up Events
If you’re the business owner of a brick and mortar or have a brand that includes storefront locations, consider a pop-up event in your store. You can make it invite-only or toss the guest list and allow everyone to stop in and join in on the fun. Large window displays and installations will help draw in customers that might not typically stop in. You can’t overlook the power of a large balloon installation to attract customers from off the street. If you’re having an open event, don’t forget to collect e-mails and contact information from all who attend. This will help you build your e-mail list so you can convert your partygoers into customers!
After Hours In-store Event
Looking for something a little more intimate? Invite your top tier clients to an invite-only event at your store or business after hours. This will allow your clientele to see your space but from a different perspective. Pass around small bites and bubbles whether or not your event is before or after dinner. Having food to tide people over will ensure that hunger won’t peel them away from the party. If you want to make a lasting impression, consider a photo moment for your guests to snap photos with. Pair this with a #hashtag and your clients will likely be helping you with social brand awareness. This is also a great way to create user-generated content for your brand.
Client Holiday Parties
One of the best parts of the holiday season are the events, of course! Extend your company holiday party invites to your clients and customers or create a holiday party that is just for them. Ending the year with a big party is a great way to thank your clients for their business from the year before and offers a positive way to start out the new year!
Holiday Gifting
Complement your client holiday party with holiday gift or goody bag for the end of your event. You can include company swag so your clientele will have something to remember your brand. Branded notebooks, phone accessories, and tote bags are always crowd pleasers. If you opt to skip a holiday event for your customers, consider sending customized holiday gifts. Consider pairing a company branded item with a non-company branded item so your clients get the best of both worlds.
Holiday Wreath Kits and Virtual Holiday Wreath Making Classes
Lean into the holiday spirit with one of B Floral’s bespoke Holiday Wreath Kits. Send a Holiday Wreath Kit as a gift or host a Virtual Wreath Making Class for your clients. All of our Holiday Wreath Kits come with all of the supplies you need to create your very own (luxury!) holiday wreath.
Corporate Gifting
Especially with the ‘new normal’ that was set in by 2020, companies are shifting to corporate gifting and mailers now more than ever. Looking for a unique way to tell a client ‘thank you!’? Try sending customized mailers to your top clients to let them know how much you appreciate their business. From typical holiday gifting to virtual event boxes that complement a virtual event, customized mailers are a surefire way to grab the attention of your clients and achieve brand loyalty.
Whether you want to tell your top tier clients ‘thank you’ or are looking to convert regular customers to loyal customers, a client appreciation event will surely make your clientele feel special. Branding your event and complementing it with additional gifting will leave a lasting impression and help you to solidify your client relationships.