How to Make Your Business Stand Out at a Trade Show or Conference
One of the most important aspects of a trade show or conference is the ability to make your company stand out from the rest. With potentially hundreds of other booths competing for attendees’ attention, it’s essential to create a display that will draw eyes and attract a high volume of traffic throughout the event. In addition to a visually impactful booth, the design choices must reflect the overall message and aesthetic of a company or brand. For memorable and purposeful trade show or conference booths, continue on for tips and ideas from the experts at B Floral!
1. Feature a Floral Installation
Every successful trade show or conference booth must feature a ‘wow‘ moment. One way to grab guests’ attention is to create a one of a kind floral installation. Play around with scale and materials used to produce an installation that helps your company tell its story or better explain a product.
Larger than life consumer products displayed at your booth are not only statement pieces but Instagrammable elements that will lead to exposure on social media. Creative installations can be especially powerful at pharmaceutical or technology trade shows or conferences where obscure or complicated concepts can be displayed in a unique and understandable way.
2. Entice Attendees with a Photo Booth
If you’re looking for interactive ideas on how to make your trade show booth stand out, featuring a photo booth is a guest favorite that will draw in many attendees. One of the most important aspects of a photo booth is the backdrop. There are so many materials to choose from whether it be flowers, fabrics or greenery. Keep in mind the overall aesthetic of your booth so the backdrop does not clash with the rest of your space. Adding an acrylic logo or hashtag to the wall will ensure your company’s presence in each shot.
Attendees will enjoy taking photos with their colleagues and in turn, have memories to take home. Sharingbox and The Bosco are two of our favorite companies to use if we need high-quality photo booths, gif booths or video booths. For an extra dose of branding, photo booth cameras can feature a company’s logo or hashtag.
3. Send Guests Home with Thoughtful Giveaways
Giveaways are standard at trade shows and conferences. With so many basic and unoriginal items given away to guests such as pens, mugs, and magnets, to stand out at a trade show or a conference you must step outside the box with. Strategically choose a giveaway item that is both thoughtful and relevant to your brand. Why spend marketing dollars on inexpensive items that will not distinguish your company from others?
A personalized and interactive giveaway that will excite guests is a fresh bouquet. Other companies cannot compete with a customizable gift that’s not only aesthetically pleasing but will show attendees that your brand is willing to go all out. Pick flowers in the same hues as brand colors or product packaging to tie branding into the gift. Because guests will be walking around the space all day, make sure to wrap each bouquet carefully and place it in a logoed bag for easy transport and an extra pop of brand awareness.
4. Produce Unexpected Booth Backdrops
Capturing guests’ attention is always easier said than done, but producing a booth utilizing consumer products is a unique way to make an impact. If you’re questioning how to decorate a booth for a trade show, a booth design featuring items you’re promoting at the event will pique the interest of attendees walking by. For example, if you’re presenting at a beauty product trade show, you can artistically adorn the walls of your booth with the products you’re promoting to display them in an out-of-the-box way. This also provides an opportunity for attendees to snap photos and post all over Instagram to organically promote your brand.
How will your trade show or conference booth stand apart from the rest? This is the key question many companies ask while taking part in such a cluttered event. If you want to make an impact, brand-focused and customized elements must define the message and purpose behind your brand and product. Whether you create a larger than life floral installation or gift a personalized giveaway to attendees, it’s essential to make a strong first impression that will capture guests’ attention and generate interest to learn more!
Contact B Floral for Trade Show and Conference Needs
Elevate a customized show-stopping trade show booth or conference booth with help from B Floral! Our expert designers will design and produce a booth that is true to your company and its mission. Contact B Floral for your floral design and event production needs!