A Prairie-Inspired Floral Installation for Kacey Musgraves' Deeper Well Tour
Hosting a private event for clients or members offers brands a unique chance to reward and connect with their most engaged and loyal audience.
So, when Black Flower Agency asked us to create a bespoke flower wall and installation for American Express’ suite at Barclays Center during Kacey Musgraves’ tour, we couldn’t wait to get started! Inspired by Kacey’s album art and style, we aimed to design an installation that attendees would be excited to snap photos of and experience IRL.
Using wildflowers, moss, cattails, and other natural elements, we transformed the central corner of the suite into a lush, decadent prairie. Curious about our design process and the final result? Read on to see how it all came together!
The Design Process
Our vision for the photo moment was inspired by the colors and aesthetic of Kacey Musgraves’s Deeper Well album cover and merchandise. Initial concepts for Black Flower Agency featured loose, wild greenery, a moss wall, and bright red poppies—a nod to the song Cardinal from the album.
The Final Product
We refined the design through close collaboration with Black Flower Agency to bring their vision to life. Key adjustments included swapping the red poppies for white gerbera daisies and expanding the shade variety of the dried grasses. The result? A lush, expansive installation teeming with texture and depth.
Partner with B Floral for Floral Event Design
At B Floral, we’re more than just floral designers — we’re event producers. We specialize in full-scale event design and production, offering brand-focused event strategy, creative consultations, and comprehensive 360-degree event services.
Our expert team and attentive staff deliver unparalleled service, always ensuring your vision comes to life with a professional touch and innovative designs.
Contact us today to elevate your next event!