Pantone Color of the Year 2023

“An unconventional shade for an unconventional time” — that's what Pantone® USA director Leatrice Eiseman says about 2023's color of the year, Viva Magenta. This vibrant red color takes inspiration from one of the world's brightest, rarest natural dyes and offers animation and life in any space.

As we move into a new year, 2023 calls us to be bold, strong, and creative. Viva Magenta 18-1750 invites optimism and unapologetic self-expression into the minds of every person it encounters, begging to be explored. What better way to spread this message than hosting collaborative events encouraging networking, expression, and enjoying life?

Bring Viva Magenta to Every 2023 Event

B Floral specializes in 360 event design, and we can't wait to incorporate this exceptional color into your next standout event. Viva Magenta is a passionate accent color for weddings and encourages the drive you want to see at business conferences. It's the life of the party at reunions and get-togethers while being sophisticated enough to create the perfect dinner party atmosphere.

This bold color pairs well with soft, pastel shades and neutrals that let it take center stage. Pantone suggests pairing it with other colors in their Magentaverse, such as the similar but lighter Pale Dogwood and complementary Pale Khaki, Fields of Rye, or Agate Gray, and cool Gray Lilac or Plein Air. As you consider flowers and décor for your event, you may gravitate toward colors in this palette where possible. However, classic black, white, and shades of green will also bring any arrangement together flawlessly.

If you want the 2023 color of the year to be your main event, explore floral options like these to set the tone:

Roses
Poinsettias
Dahlias
Petunias
Carnations
Yarrow
Snapdragons
Chrysanthemums

Activate Your Brand With B Floral's Modern Design

Bold colors like Viva Magenta can create incredibly Instagrammable moments when paired with the right setup. Achieve exactly what your brand needs to stand out in a sea of scrolling and short attention spans. When you catch attention, you bring in new business, and your events become even more noteworthy.

B Floral Design and Production is prepared to transform any venue into the event space you've been dreaming of with our comprehensive event design services. Schedule your creative consultation with us now so we can start planning an event that's sure to shine.

Viva la vida with Viva Magenta, Pantone's 2023 color of the year.

Francesca Vasquez