How to Elevate a Movie or Television Premiere
A film premiere or a television premiere is not only the celebration of a work, but an opportunity for viewers to grasp its essence right before wide release. While producing a movie premiere, it’s important to embody the mood of a project and infuse it in every aspect of the event. From the red carpet to the after-party, a single, cohesive story must be told that perfectly aligns with the plot, mood, themes, and locations in the film or show. If you’re looking for ways to take a movie or television premiere to the next level, read ahead for impactful ideas on how to make your event a night to remember!
Reflect the Tone of the Film or TV Show Through Color
One of the best ways to reflect the identity of a movie or television show is to emphasize color. Guests will instantly be transported into the essence of a film if they’re placed in an environment surrounded by colors and shades seen in the work itself. Going beyond physical settings, color can represent the emotions found within its characters. The genre of a film or tv show will greatly influence the use of color throughout a premiere. For example, our team created a pink ombré flower wall for the Amazon Prime series The Marvelous Mrs. Maisel, a comedy set in the 1960s, to reflect the garments and personality of the lead character. Our designers knew that this combination of pink floral hues would perfectly embody the feel of the era as well as the lead’s fashion sense.
Customize Your Red Carpet & Step and Repeat
The traditional way to kick off a movie premiere or a television premiere is the ever-glamorous walk down the red carpet. The red carpet has become synonymous with premieres ever since the days of old Hollywood. Today, red carpet step and repeats have transformed into elaborate visual elements. Long gone are the days of a single tone backdrop with the project’s title splashed across.
One way to make a step and repeat stand out is to make it three dimensional. Instead of a flat surface, affix structural elements or raised logos to the wall to make it pop. The addition of floral elements to step and repeats not only adds texture and depth but creates a beautiful backdrop begging to be photographed. At the premiere of the Netflix series The Politician, our team adorned the step and repeat, which featured a larger than life picture frame, with delicate, fresh blooms to contrast the bubblegum pink wall and carpet.
Incorporate Elements & Themes from the Production into Décor
The environment of a movie premiere must evoke the feel of the film itself. At a successful premiere, attendees and press are instantly transported into the world the filmmakers have created. Film premiere décor that stays true to elements found within the work will build upon viewers’ experiences throughout the event. The smallest details matter while producing an immersive premiere. Is your film set in London? Feature a vintage red phone booth installation and a fish and chips station in the after-party lounge.
Each and every décor piece has to fit and fall into place with the story that will be projected on the big screen. For the release of The Lion King reboot, our team was inspired by the film’s landscape and incorporated a variety of dried grasses into a photo moment to recreate the African savanna.
Feature a Themed After-party Photo Booth
A film or television premiere after-party is a time for stars and guests to continue the celebration with a few cocktails in hand. An ever-popular event staple, the photo booth, is the perfect interactive activation to feature at a premiere. What sets apart a standard photo booth from one elevated enough for A-listers is a one of a kind backdrop. Signature colors or props found in the film or series will make for a unique photo that aligns with the work. You can include the film or show’s title on the backdrop so it will be visible in every shot.
For the latest season of HBO’s Insecure, our team recreated a bold floral wall found in promotional images from the show’s marketing campaign. Going a different route, for the premiere of The Bold Type we elevated a seated photo booth with colorful tropical blooms and leaves. Keep in mind the theme and color scheme found in the film or show and you’ll be sure to create a memorable photo backdrop attendees won’t stop taking photos in front of.
A movie premiere event is a unique gathering bringing together filmmakers, actors, and members of the press to immerse themselves in a film. Memorable premieres go beyond a simple screening of a work. To make a real impact, one must create an environment where attendees lose themselves in the world of the film or show. By focusing on color, creating impactful red carpet step and repeats, utilizing items found in the film and featuring out-of-the-box photo booths, a premiere will be anything but ordinary. And that’s a wrap!
Let B Floral Produce Your Movie or Television Premiere
If you're ready to start planning an upcoming premiere, B Floral is here to help. As you work with us, the event design and production, photo ops, and other services we offer will take your film premiere to the next level. Our dedicated customer service and track record of immersive, brand-driven design make us confident we can help you bring your vision to life.
Contact us today to see how we can help your company craft a memorable event and make an impression on your audience.