Every year, Pantone predicts a color that will influence what we wear, buy, and intrigue us. For 2022, Pantone chose a periwinkle color they donned ‘Very Peri’. This enchanting color is a combination of both blue and lavender, creating periwinkle.

According to Pantone, ‘Very Peri’ “ helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa”.

Pastels have seemingly become a trend that is here to stay the past couple of years. In terms of significance, Very Peri “encompass[es] the qualities of the blues, yet at the same time with its violet red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions.”

Pantone has been trend forecasting the color of the year for years, basing their selection off many factors. This year’s ‘Very Peri’ is a true reflection of our times. As the pandemic starts to come to an end and people are reevaluating and taking control of their lives again with positives attitudes and expressive creativity, this year’s color is a symbol of hope and light.