Using Décor to Help Activate Your Brand or Product
When you're releasing a new product or brand, a launch event can help you get people excited about your goods and services. The décor at the event will help market your brand or product without requiring extra effort.
Learn about brand activation and product launch event ideas that will help expose your goods and services to a wider audience.
3 Design Tips for Brand or Product Activation
The décor at an event sets the tone for the brand or product you're promoting. When designing the layout and decorations for an event, it's vital to begin the process with a clear picture in mind of your desired result.
Here are some design tips to ensure your décor will help launch your product or brand.
1. Create a Theme
A theme for your launch event helps ensure your brand or product is the focus of the occasion. You can establish a color scheme so all the décor elements match what you're promoting. If your product or brand serves a specific industry, you can develop a theme highlighting how your item benefits that market.
In addition to the event itself, you can coordinate all of the invitations, email communications, and social media posts to match the theme to build anticipation and get people excited.
2. Make an Unforgettable Atmosphere
You want people to remember your product or brand and use word-of-mouth marketing to inform others. The product launch decorations you choose for your event play a significant role in establishing a memorable atmosphere. Balloon installations at the entrance and inside the event can impact and wow your audience. If you're hosting a more formal event, candles can set the mood.
3. Include Interactive Elements
Your brand activation event ideas should include interactive elements. A significant part of brand activation is establishing direct engagement between the attendees, staff, and the promotional product or brand. Your event will be the talk of the town when you include fun photo booths, product trials, a band, and more.
The décor in the photo booth can reflect your event's theme and become a unique social media moment that guests will enjoy posting.
Get in Touch With B Floral
B Floral will help you plan a boutique event or brand launch party to activate your next product. We provide full-service event design and production, from the first sketch to the final look. We'll work with you to develop exceptional brand awareness event ideas that successfully activate your brand or product.
You can count on B Floral for a complete 360 event design. Let us help you activate your brand! Contact us today by completing our contact form. We look forward to getting to know you, your brand, and your vision.
