Put down your phone… it’s time to talk influencer marketing for events! Due to their wide social reach, influencers are extremely beneficial to brands in industries ranging from beauty to fashion, to lifestyle. If followers feel a strong connection with an influencer, a sense of loyalty can be fostered and lead to an impactful sway of tastes and interests. Influencers are ideal event guests for brands who want to promote themselves to a potentially untapped demographic. Read ahead to learn why brands use influencers at events and how to create an event perfect for fresh and exciting content!

Why Brands Should Work With Influencers

Love them or hate them, influencers are here to stay. With the prominence of social media, brands have to strategically promote themselves across a variety of platforms to successfully stand apart from competitors. Targeting influencers whose followers have distinct interests and tastes can open up a whole new stream of potential revenue via social media. Micro-influencers (less than 10,000 followers) and macro-influencers (over 10,000 followers) can be integral to the launch of a new product. Still unsure of why brands use influencers? Here are a few outcomes:

Exposure to a wide social audience
Access to an influencer’s online community
Organic spread of brand awareness
Drive traffic to a brand’s website
Increase social media follows

At your next event, make sure the influencers you invite are on-brand. This means that the interests and aesthetic of an influencer are cohesive with your brand to ensure maximum results. If you’re hosting a product launch for a beauty brand, invite top beauty influencers whose followers are always looking for the latest and greatest products.

How to Produce an Impactful Influencer Event

After you choose which influencers to invite to your event, it’s important to create an environment that is perfect for social media. You want to entice each influencer to share as much content as possible with his or her followers. Instagrammable event elements are key while producing an event filled with influencers. The most important factor is whether or not you are creating a visually stunning and interactive space.

Insta-worthy Photo Moments

To promote your brand to their followers, influencers must post pictures and videos across their social media platforms, especially Instagram. You may draw up contracts prior to an event detailing how many posts, Instagram Stories, and blog posts an influencer must publish if he or she will be compensated for attending the event. With so much riding on sharing moments from an event, Instagrammable photo moments are essential in providing influencers with the best content possible so they highlight the best of your brand.

Photo moments such as these should be one of a kind, interactive and accessible. A photo moment can become the focal point of an event and will entice influencers to take photos throughout the event. The addition of a logo or hashtag within the photo moment will allow the influencers’ followers to easily see who is hosting the event. Create a specific hashtag for the event so followers can tap and see dozens of images from the gathering.

Interactive Activations

An interactive experience will elevate any event. Not only will guests interact with one another, but they will also organically interact with your brand. An interactive activation will provide more content for influencers to add to their Instagram Stories while at the event. Events, where attendees stand around chatting, are not experiences conducive to posting. Guest engagement is crucial in elevating an influencer’s experience.

Activations such as flower arranging classes, hair and makeup stations, and bouquet making bars are examples of engaging event activities perfect for the ‘gram. Although such activations incur additional costs, including them at your event is a no brainer if you’re focused on an influencer’s online impact.

Personalized Touches

Personalized elements add an additional layer of impact to an influencer event. it’s important to personalize the experience, nothing should be overlooked when it comes to influencer marketing. An influencer is more apt to share something customized because not only is it visually appealing, but it is thoughtful. If you are hosting a dinner event, out-of-the-box personalized table settings add an Instagrammable touch. Engraved take away gifts are another way to differentiate your event from the rest.

The Right Amount of Branding

While branding an influencer event, product launch or media event, it’s important to get the message across without “overdoing it”. Influencers want to publish content that is relatable and not overtly branded because it may not sit well with their followers. You want to make sure that followers are swayed to follow you on social media, visit your website, and hopefully purchase a product. Tasteful branding will seamlessly introduce your brand to new followers who want to learn more.

What does this entail? Don’t over-rely on a logo. There is no need to plaster your logo around the space when an influencer has already shared with his or her followers what event they’re attending through captions, tags, and hashtags. Small but effectively placed logos will make more of an impact than a tacky display. Weaving brand colors and signature branded design elements into an event’s theme will increase the opportunity for visually appealing content for influencers who strives to maintain a uniform image.

It’s all about the ‘gram, therefore it’s essential to create an environment where guests want to share their experience on social. Brands have realized the importance of Insta-worthy events to attract top influencers and entice them to share with their followers. From interactive activations to one of a kind photo moments, incorporating such elements into an event will lead to an increased level of content shared online. Next time you host an event, make sure to invite influencers who fit the aesthetic of your brand and whose followers would obsess over your product.

Contact B Floral For Influencer Friendly Events

Elevate your next event with help from B Floral! Our expert designers will design and produce events that will create the hottest content for influencers and clients alike. Contact B Floral for your floral design and event production needs!

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