When a brand has a new product launch, it’s important to get the word out about that product as fast as possible to everyone in the “it“ crowd. That’s where mailers and gifting come into play. Clients, editors, and influencers alike all receive mailers and gifts from brands every day advertising the latest technology, the newest beauty products, the cutest new accessories and much more. An editor mailer or an editor gift is a well-designed display showcasing the brand’s new product in some sort of themed product vignette. For example, it could be a new tropical fragrance stylishly placed on tropical leaves and palms. Sending out gifts and mailers is a great way for brands to reach their specific clientele, and to get the word out on their new product early on. Recipients of editorial gifting will often post their little surprise on social media, further expanding the brand’s reach. Gifting and mailers can also be used to thank clients and editors and to show a token of appreciation for a relationship. With editorial gifting, you want your delivery to make an impact on the recipient so that they actually open it. Give them something unique and new this season! Incorporate live elements, take chances, and invite them to have fun with your brand and product. Read on to find out some of our favorite editor gift and mailer styles below.

Beauty Product Editorial Mailer

Beauty and cosmetic products are some of the best types of products to showcase in a mailer or gift. They’re typically small enough to hold in one hand, therefore, they fit easily into “mailable” size vignettes. No matter what type of mailer or gifting you may be thinking of, you want to make sure that the recipient is drawn to the actual product right away, and not distracted by the surrounding elements. Bring your product to the foreground, so it’s the first thing the eye is drawn to. Then complement your product by making the surrounding elements relevant to what you’re showcasing. Utilize a similar color scheme to your packaging or match the theme of your product with themed floral elements. If you’re showcasing a rose-scented fragrance, use fresh roses as a statement. If there are traces of coconut in your product, incorporate real coconut into your gift. Use your product as literal inspiration for your mailer campaign, and you can’t go wrong!

Unique Editorial Mailer

With competing brands and products always on the hunt for the newest, coolest experiences, creating a unique mailer can feel challenging. However, that shouldn’t stop you! Recipients of editor mailers LOVE to interact with their gifts. It’s just like an event; the more immersive any experience is, the more exciting it is. It will be thrilling enough for your recipients to receive their mailer in the first place, but if they get to literally play with it in their hands, it becomes irresistible! Perhaps your mailer arrives in a glass box that the recipient has to “break” open, or maybe their gift is a tiny shopping cart that they get to push around. If it’s fun for you and the team to design, it’s definitely going to be fun for the recipient to open it!

Classic Flower Editorial Mailer

One editorial mailer or client gift idea that you cannot go wrong with is the classic flower focused editorial mailer. Whether you wish to utilize your product packaging or go a simpler route with a plain acrylic box, the elegance, and timeless feel to a floral-filled mailer will not go unnoticed. While still keeping your product in the forefront of the editor gift, surround it with bountiful blooms that are sure to smell beautiful and dazzle recipients. Here are some of the best blooms to use in an editorial mailer:

Roses
Cymbidium Orchids
Anthurium
Protea
Chrysanthemums

These are great floral varieties to use to ensure that from the time your mailer or gift leaves the design studio until it arrives in the hands of your recipient, the flowers will be lively and thriving the entire time. You want to make sure that you’re using elements that are sturdy, long-lasting, won’t immediately wilt or bruise, and can be bounced around as they are delivered to clients. That way, your gift is just as impactful and meaningful from the moment it’s created to when your editor, client, or influencer first lays eyes upon it. We love sending out floral-focused mailers and gifts because they never go out of style and they always smell so amazing!

Tech Editorial Mailer

When gifting any kind of tech product to a client, editor, or influencer, you may be stumped as to how to make your product stand out. However, your mailer is inherently going to be unique, due to the fact that this is not the normal type of mailer that we see sent out every day. So start with the basics: your product, and just have fun from there! Add flowers where you normally wouldn’t see flowers. Use natural elements to juxtapose the increasingly futuristic landscape of technology. Take chances and your recipients will love it! If it makes them do a double-take, or their jaw drops when they open it, you’ve succeeded.

Fragrance Editorial Mailer

When delivering an editor gift or client mailer with a fragrance as the featured item, it’s all about the aroma! Although the elements included in your gifting campaign won’t elicit the EXACT same scent as your fragrance, the packaging, color scheme, style, and feel should all be cohesive with the fragrance. If the fragrance is targeted towards social young women, use delicate, feminine flowers that are perfectly Instagrammable. If the fragrance is sultry and sexy, use bold, vivid hues in your color scheme. When focusing on smell, here are some of the best floral elements to use:

Chrysanthemums
Casablanca Lilies
Gardenia
Jasmine

Use strong-scented flowers to give your recipient a hint of what’s coming. Before they even test the product, they’ll know that this item is going to catch the attention of all that walk by, and will definitely make heads turn. If they can smell your gift at their desk before they can even see it, they’ll know that they’re in for a treat!

Fashion Editorial Mailer

Fashion brands often use editorial gifting in their marketing campaigns. Who doesn’t love getting free goodies?! Especially when it revolves around shoes, handbags, clothing, jewelry, and more! Take your gifting and mailers to the next level by showing clients, influencers, and editors what sets you apart. Add a stunning floral arrangement to your gift; this exemplifies that class and elegance accompany any piece from your brand. Turn your product into a floral masterpiece! Recreate a shoe out of natural elements for a stunning, unique experience for your recipient. Anything out of the ordinary will ensure that they engage with your product and brand and often come back asking for more. The fashion world is already competitive enough. Stay ahead of the competition and use editorial gifting that will get your brand ahead of the crowd from the very beginning.

Contact B Floral for your Editorial Gifting

When it comes to gifting and delivering mailers in NYC, leave it to the professionals! Take the stress out of your mailer and gifting campaign by working with B Floral. We’ve worked with numerous brands on several different mailer campaigns, designing each one from scratch to create a display that truly showcased the product in a dazzling way that recipients were thrilled to post about on social media. Contact B Floral today to start working with one of our event design managers right away. They’re ready to help bring your vision to life!

Contact Us